In developing a Google AdWords project, marketers frequently invest the majority of their time producing their advertisements and investigating their keywords. When the ad does its job and generates a click, there is often little or no idea to where the web surfer will be sent out. Frequently advertisers send out the web surfer to the web page of their site, hoping the site will do the remainder of the work. These advertisers are overlooking a very vital part of their AdWords project: the landing page. A great landing page is just as essential as a good advertisement, great keywords and strategic bidding. By creating an efficient landing page marketers can increase conversions, which will make their projects more competitive and successful.
When creating your landing page remember to make it specific to the ad that is sending the traffic. If a surfer clicked an advertisement expecting to discover gold plated doorknobs, then you much better make sure the corresponding landing page has simply that.
The role of your landing page is to convert those clicks into leads or sales. If the internet user has to click more than 3 times to buy your item you will most likely lose the sale. Preferably you want the internet user to click just two times, once on your ad, and once on your landing page to get to your order page.
Bear in mind that surfers are impatient. You require to provide what they want with as little effort as possible on their part. For that reason, it is necessary to always keep your initial objective (conversions) in mind, in addition to to refer to the specific keywords and calls to action in your ad, when developing your landing page.
The landing page is where you will use all your copywriting skills to finish the sale. As I stated previously, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the room you require to describe all the benefits and functions of your product and services. It is very important to keep in mind that your landing page is your sales page.
Your advertisement did its job by creating sufficient interest in the internet user to click through to your landing page. Now you need to continue to hook and draw the possibility into your copy to finish the sale. The very best way to do this is through a good headline. This headline must hook the prospect by attracting her self-interest. What’s in it for her? How will your product or service benefit her?
Continue to broaden on your heading in your copy with more benefits for the possibility, and support these benefits with the features of your product or service. Do this throughout your copy and with subheadings. Make sure you keep the possibility interested and attempt to build some enjoyment in your product and services.
Bullets can be used to sum up all advantages the prospect will gain from your product or service. They can likewise sum up all the issues your possibility is experiencing and that your product or service can solve.
Bullets, subheadings and headings are extremely crucial elements of your landing page. As I stated above, web surfers are impatient and impulsive. They tend to be in a rush and want instantaneous gratification. As an outcome, they frequently just scan the page. They will only read your headline, subheadings, and bullets if an internet user is scanning your page. It is very important that you get all the advantages to the prospect consisted of in your subheadings, bullets, and headings, for this factor. Of course there are also internet users who will read your whole page, so you will require to have great copy, which supplies greater detail and all the information the prospect requires to make a decision.
Because the web surfer can not touch the product it is important that they get as much visual info as they require. The essential thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they must go to a landing page where they just see images of gold plated doorknobs, and only check out text that describes the functions and advantages of gold plated doorknobs.
At some point you will require to ask for the sale. This all needs to be done on your landing page. Do not ask the surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. The internet user should just have to click through to your order page to provide their credit card information. If you are only looking to produce leads, have the type they need to fill out on the landing page.
The landing page is a very important aspect of a Google AdWords campaign. You must invest the exact same amount of time, if not more, creating your landing page as you do developing your ad and creating your keywords. By developing efficient landing pages you can improve the general success of your projects. Improving the success of your project can allow you to bid more per keyword and generate more traffic. In end, the landing page is an important part of your online search engine marketing and must not be disregarded.
If an internet user clicked an ad anticipating to discover gold plated doorknobs, then you much better make sure the matching landing page has simply that. Preferably you want the surfer to click just twice, as soon as on your advertisement, and when on your landing page to get to your order page. As I said in the past, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your ad did its task by creating enough interest in the surfer to click through to your landing page.