In developing a Google AdWords campaign, advertisers often spend the majority of their time creating their advertisements and researching their keywords. There is typically little or no idea to where the web surfer will be sent out when the advertisement does its task and generates a click. Typically marketers send the web surfer to the home page of their site, hoping the site will do the rest of the work. These marketers are neglecting an extremely vital part of their AdWords project: the landing page. An excellent landing page is simply as crucial as a good advertisement, great keywords and tactical bidding. By producing an effective landing page marketers can increase conversions, which will make their projects more profitable and competitive.
When producing your landing page remember to make it specific to the ad that is sending the traffic. If a surfer clicked an advertisement anticipating to discover gold plated doorknobs, then you better make sure the matching landing page has simply that.
The function of your landing page is to convert those clicks into sales or leads. If the web surfer has to click more than 3 times to buy your product you will probably lose the sale. Preferably you want the web surfer to click just two times, when on your ad, and once on your landing page to get to your order page.
SamCart Traffic Tactics
Remember that surfers are restless. You need to provide what they want with as little effort as possible on their part. It is important to always keep your initial objective (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when developing your landing page.
The landing page is where you will utilize all your copywriting skills to complete the sale. As I stated before, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the room you require to discuss all the benefits and functions of your service or product. It is very important to remember that your landing page is your sales page.
Your advertisement did its task by producing adequate interest in the web surfer to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to complete the sale. How will your product or service benefit her?
Continue to expand on your headline in your copy with more benefits for the possibility, and support these benefits with the features of your item or service. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to develop some enjoyment in your services or product.
Bullets can be used to sum up all benefits the possibility will get from your product or service. They can also sum up all the issues your possibility is experiencing and that your item or service can fix.
Headings, subheadings and bullets are extremely essential aspects of your landing page. As I stated above, internet users are spontaneous and impatient. They tend to be in a hurry and desire pleasure principle. As a result, they often just scan the page. They will just read your headline, subheadings, and bullets if an internet user is scanning your page. It is necessary that you get all the benefits to the possibility consisted of in your bullets, headlines, and subheadings, for this factor. Obviously there are likewise surfers who will read your whole page, so you will require to have great copy, which offers higher detail and all the details the possibility needs to make a choice.
Considering that the internet user can not touch the item it is crucial that they get as much visual info as they need. The essential thing is that the landing page is focused on what the possibility wants. If the prospect is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they just see images of gold plated doorknobs, and just read text that explains the functions and advantages of gold plated doorknobs.
Do not ask the surfer to click through to another page and attempt to close the sale there. You must close the sale on your landing page. If you are only looking to create leads, have the kind they require to fill out on the landing page.
You need to invest the same amount of time, if not more, developing your landing page as you do creating your ad and creating your keywords. By creating efficient landing pages you can improve the overall success of your projects.
If a web surfer clicked an ad anticipating to find gold plated doorknobs, then you much better make sure the matching landing page has just that. Preferably you desire the surfer to click just twice, once on your advertisement, and when on your landing page to get to your order page. As I said previously, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your advertisement did its job by producing adequate interest in the web surfer to click through to your landing page.
SamCart Traffic Tactics