In developing a Google AdWords campaign, advertisers typically spend most of their time developing their ads and researching their keywords. There is often little or no idea to where the internet user will be sent out when the ad does its job and creates a click. Frequently advertisers send the surfer to the web page of their website, hoping the website will do the remainder of the work. These advertisers are disregarding a really vital part of their AdWords project: the landing page. A good landing page is just as important as an excellent advertisement, good keywords and strategic bidding. By developing a reliable landing page advertisers can increase conversions, which will make their campaigns more competitive and lucrative.
When producing your landing page keep in mind to make it particular to the ad that is sending out the traffic. As with whatever else, the landing page should be extremely targeted. If a web surfer clicked an ad anticipating to find gold plated doorknobs, then you better ensure the matching landing page has just that. There is nothing worse than having a client who is ready to buy but can’t.
The function of your landing page is to transform those clicks into leads or sales. If the internet user has to click more than 3 times to buy your item you will most likely lose the sale. Preferably you desire the web surfer to click only two times, as soon as on your advertisement, and once on your landing page to get to your order page.
Keep in mind that surfers are restless. You require to provide what they want with as little effort as possible on their part. For that reason, it is essential to constantly keep your initial goal (conversions) in mind, as well as to refer to the specific keywords and contacts us to action in your ad, when creating your landing page.
As I said before, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your ad did its task by creating enough interest in the web surfer to click through to your landing page. Now you should continue to hook and draw the prospect into your copy to complete the sale. How will your item or service benefit her?
Continue to expand on your heading in your copy with more benefits for the possibility, and support these advantages with the features of your item or service. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and attempt to construct some excitement in your product or service.
Use lots of bullets and lists in your copy to show your advantages and functions. Bullets are essentially tiny headlines. Bullets can be used to summarize all advantages the prospect will acquire from your service or product. They can likewise sum up all the problems your prospect is experiencing which your service or product can solve.
Subheadings, bullets and headlines are extremely crucial aspects of your landing page. As I said above, surfers are impulsive and restless. They tend to be in a hurry and desire instantaneous satisfaction. As an outcome, they often only scan the page. They will just read your heading, subheadings, and bullets if an internet user is scanning your page. It is very important that you get all the benefits to the prospect included in your subheadings, bullets, and headings, for this factor. Obviously there are likewise web surfers who will read your entire page, so you will need to have excellent copy, which supplies greater detail and all the info the possibility requires to make a decision.
Photos are usually extremely effective, especially if you are offering a product. In this case make certain the web surfer gets an excellent, clear appearance at the product. Since the web surfer can not touch the product it is necessary that they get as much visual details as they require. Your copy must support your photos and your pictures ought to support your copy. The important thing is that the landing page is concentrated on what the prospect wants. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they need to go to a landing page where they only see pictures of gold plated doorknobs, and just read text that explains the functions and advantages of gold plated doorknobs.
Do not ask the internet user to click through to another page and attempt to close the sale there. You should close the sale on your landing page. If you are only looking to produce leads, have the kind they require to fill out on the landing page.
The landing page is a really important aspect of a Google AdWords project. You must invest the very same amount of time, if not more, producing your landing page as you do developing your advertisement and generating your keywords. By producing efficient landing pages you can enhance the total profitability of your campaigns. Improving the success of your project can enable you to bid more per keyword and generate more traffic. In end, the landing page is an important part of your search engine marketing and need to not be overlooked.
If an internet user clicked an advertisement anticipating to find gold plated doorknobs, then you better make sure the matching landing page has just that. Preferably you desire the internet user to click only two times, when on your advertisement, and when on your landing page to get to your order page. As I said previously, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your advertisement did its job by generating enough interest in the internet user to click through to your landing page.