In producing a Google AdWords project, marketers typically invest most of their time creating their advertisements and investigating their keywords. There is frequently little or no idea to where the internet user will be sent out when the ad does its task and produces a click. Often advertisers send the surfer to the home page of their website, hoping the site will do the rest of the work. These marketers are overlooking a really fundamental part of their AdWords campaign: the landing page. A good landing page is just as important as a great advertisement, good keywords and tactical bidding. By creating a reliable landing page advertisers can increase conversions, which will make their campaigns more competitive and lucrative.
When creating your landing page keep in mind to make it specific to the ad that is sending out the traffic. Similar to whatever else, the landing page must be extremely targeted. You much better make sure the matching landing page has simply that if a web surfer clicked an advertisement expecting to find gold plated doorknobs. There is nothing even worse than having a consumer who is prepared to purchase but can’t.
The role of your advertisement is to get clicks. The function of your landing page is to convert those clicks into leads or sales. Make sure you can convert the internet user within 3 clicks or less. If the web surfer has to click more than 3 times to buy your product you will probably lose the sale. Preferably you want the web surfer to click only twice, once on your advertisement, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Bear in mind that surfers are restless. You require to give them what they desire with as little effort as possible on their part. For that reason, it is essential to constantly keep your initial goal (conversions) in mind, as well as to refer to the particular keywords and contacts us to action in your advertisement, when developing your landing page.
As I said before, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your advertisement did its job by creating adequate interest in the surfer to click through to your landing page. Now you should continue to hook and draw the prospect into your copy to finish the sale. The very best way to do this is through an excellent heading. This headline must hook the prospect by appealing to her self-interest. What remains in it for her? How will your product and services benefit her?
Continue to broaden on your headline in your copy with more advantages for the possibility, and support these advantages with the functions of your service or product. Do this throughout your copy and with subheadings. Make sure you keep the possibility interested and try to develop some excitement in your product and services.
Usage plenty of bullets and lists in your copy to reveal your benefits and features. Bullets are basically tiny headings. Bullets can be utilized to summarize all benefits the prospect will get from your service or product. They can likewise sum up all the problems your possibility is experiencing which your service or product can resolve.
Headlines, subheadings and bullets are very essential elements of your landing page. If a surfer is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are likewise internet users who will read your entire page, so you will require to have great copy, which offers higher information and all the information the possibility requires to make a choice.
Given that the web surfer can not touch the item it is crucial that they get as much visual details as they require. The important thing is that the landing page is focused on what the prospect wants. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they should go to a landing page where they just see pictures of gold plated doorknobs, and just check out text that explains the features and benefits of gold plated doorknobs.
At some point you will require to ask for the sale. This all needs to be done on your landing page. Do not ask the web surfer to click through to another page and try to close the sale there. You should close the sale on your landing page. The web surfer ought to only have to click through to your order page to supply their credit card info. If you are only looking to create leads, have the form they require to fill out on the landing page.
The landing page is a really essential element of a Google AdWords campaign. You must spend the exact same quantity of time, if not more, producing your landing page as you do producing your ad and creating your keywords. By producing efficient landing pages you can enhance the total success of your campaigns. Improving the success of your project can enable you to bid more per keyword and produce more traffic. In end, the landing page is an essential part of your online search engine marketing and must not be neglected.
If an internet user clicked an ad expecting to discover gold plated doorknobs, then you better make sure the matching landing page has simply that. Preferably you desire the internet user to click only two times, as soon as on your ad, and as soon as on your landing page to get to your order page. As I stated in the past, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its task by creating sufficient interest in the internet user to click through to your landing page.