These marketers are overlooking an extremely essential part of their AdWords campaign: the landing page. A great landing page is simply as important as a good ad, great keywords and tactical bidding. By creating a reliable landing page advertisers can increase conversions, which will make their campaigns more profitable and competitive.
When developing your landing page remember to make it specific to the advertisement that is sending the traffic. As with whatever else, the landing page need to be extremely targeted. You much better make sure the corresponding landing page has just that if a web surfer clicked an ad expecting to find gold plated doorknobs. There is absolutely nothing even worse than having a customer who is all set to buy but can’t.
The role of your ad is to get clicks. The role of your landing page is to convert those clicks into sales or leads. Make sure you can convert the internet user within 3 clicks or less. If the internet user needs to click more than 3 times to buy your product you will probably lose the sale. Ideally you desire the surfer to click only two times, when on your ad, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Bear in mind that internet users are impatient. You need to provide what they desire with as little effort as possible on their part. For that reason, it is essential to always keep your original objective (conversions) in mind, in addition to to refer to the particular keywords and calls to action in your advertisement, when creating your landing page.
The landing page is where you will utilize all your copywriting abilities to complete the sale. As I stated previously, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the room you need to describe all the benefits and functions of your services or product. It is essential to keep in mind that your landing page is your sales page.
Your ad did its task by producing adequate interest in the internet user to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to complete the sale. How will your product or service benefit her?
Continue to expand on your heading in your copy with more advantages for the possibility, and support these benefits with the functions of your item or service. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and attempt to develop some excitement in your product and services.
Bullets can be used to summarize all advantages the prospect will acquire from your product or service. They can likewise summarize all the problems your prospect is experiencing and that your product or service can solve.
Bullets, subheadings and headlines are very essential elements of your landing page. If a web surfer is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are likewise internet users who will read your entire page, so you will require to have good copy, which offers higher information and all the information the prospect needs to make a choice.
Because the surfer can not touch the product it is crucial that they get as much visual information as they need. The important thing is that the landing page is focused on what the prospect wants. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they only see photos of gold plated doorknobs, and just check out text that explains the features and benefits of gold plated doorknobs.
Do not ask the internet user to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. If you are only looking to generate leads, have the form they need to fill out on the landing page.
You must spend the exact same quantity of time, if not more, creating your landing page as you do creating your ad and producing your keywords. By developing efficient landing pages you can improve the general success of your projects.
If a web surfer clicked an advertisement anticipating to find gold plated doorknobs, then you much better make sure the corresponding landing page has simply that. Preferably you desire the web surfer to click only two times, when on your ad, and once on your landing page to get to your order page. As I stated previously, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its task by producing enough interest in the internet user to click through to your landing page.