In producing a Google AdWords project, marketers frequently spend the majority of their time developing their ads and investigating their keywords. When the advertisement does its job and generates a click, there is often little or no thought to where the web surfer will be sent. Often advertisers send out the surfer to the home page of their site, hoping the website will do the remainder of the work. These advertisers are overlooking a really crucial part of their AdWords campaign: the landing page. A great landing page is simply as crucial as a good advertisement, good keywords and tactical bidding. By creating a reliable landing page advertisers can increase conversions, which will make their campaigns more competitive and successful.
When producing your landing page remember to make it specific to the advertisement that is sending out the traffic. As with everything else, the landing page should be extremely targeted. If a surfer clicked an advertisement anticipating to discover gold plated doorknobs, then you better ensure the corresponding landing page has simply that. There is absolutely nothing even worse than having a customer who is all set to buy but can’t.
The role of your ad is to get clicks. The function of your landing page is to transform those clicks into sales or leads. Make sure you can convert the internet user within 3 clicks or less. , if the internet user has to click more than 3 times to buy your product you will probably lose the sale.. Preferably you desire the surfer to click just twice, as soon as on your advertisement, and when on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that surfers are restless. You require to provide what they desire with as little effort as possible on their part. It is crucial to always keep your initial goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when developing your landing page.
The landing page is where you will utilize all your copywriting skills to finish the sale. As I said previously, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is in your landing page where you have all the space you need to discuss all the benefits and features of your service or product. It is necessary to keep in mind that your landing page is your sales page.
Your advertisement did its task by producing sufficient interest in the internet user to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to complete the sale. The finest method to do this is through a great heading. This heading must hook the possibility by interesting her self-interest. What remains in it for her? How will your services or product benefit her?
Continue to broaden on your headline in your copy with more benefits for the possibility, and support these benefits with the features of your product and services. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and try to build some enjoyment in your service or product.
Use a lot of bullets and lists in your copy to show your benefits and functions. Bullets are essentially small headlines. Bullets can be utilized to summarize all benefits the possibility will get from your product and services. They can also summarize all the problems your possibility is experiencing and that your product and services can fix.
Headlines, bullets and subheadings are extremely essential aspects of your landing page. If a surfer is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are likewise internet users who will read your whole page, so you will require to have great copy, which offers greater detail and all the information the possibility requires to make a decision.
Considering that the web surfer can not touch the product it is essential that they get as much visual info as they need. The essential thing is that the landing page is focused on what the prospect wants. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they need to go to a landing page where they only see images of gold plated doorknobs, and just read text that explains the features and advantages of gold plated doorknobs.
At some point you will require to ask for the sale. This all requirements to be done on your landing page. Do not ask the surfer to click through to another page and attempt to close the sale there. You should close the sale on your landing page. The surfer needs to just have to click through to your order page to offer their credit card information. If you are just aiming to generate leads, have the kind they require to submit on the landing page too.
The landing page is a very essential element of a Google AdWords campaign. You must invest the same amount of time, if not more, producing your landing page as you do producing your ad and creating your keywords. By producing effective landing pages you can enhance the general success of your campaigns. Improving the profitability of your project can permit you to bid more per keyword and produce more traffic. In end, the landing page is an integral part of your online search engine marketing and need to not be ignored.
If an internet user clicked an ad anticipating to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that. Preferably you want the internet user to click only twice, once on your ad, and once on your landing page to get to your order page. As I said in the past, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your ad did its task by creating adequate interest in the internet user to click through to your landing page.