In producing a Google AdWords project, advertisers often invest many of their time developing their ads and investigating their keywords. There is typically little or no thought to where the web surfer will be sent when the ad does its job and generates a click. Frequently marketers send the surfer to the web page of their site, hoping the site will do the remainder of the work. These advertisers are neglecting a really vital part of their AdWords campaign: the landing page. A good landing page is just as important as a good ad, excellent keywords and tactical bidding. By producing an efficient landing page marketers can increase conversions, which will make their campaigns more competitive and rewarding.
When developing your landing page keep in mind to make it particular to the ad that is sending out the traffic. If a web surfer clicked an advertisement expecting to discover gold plated doorknobs, then you much better make sure the corresponding landing page has just that.
The role of your landing page is to convert those clicks into leads or sales. If the surfer has to click more than 3 times to buy your item you will probably lose the sale. Preferably you desire the web surfer to click just twice, as soon as on your advertisement, and once on your landing page to get to your order page.
Bear in mind that surfers are restless. You need to offer them what they want with as little effort as possible on their part. Therefore, it is very important to always keep your original objective (conversions) in mind, along with to describe the particular keywords and calls to action in your advertisement, when developing your landing page.
As I said in the past, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its job by generating adequate interest in the internet user to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to finish the sale. How will your item or service benefit her?
Continue to broaden on your heading in your copy with more benefits for the prospect, and support these advantages with the functions of your product or service. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to develop some enjoyment in your services or product.
Use lots of bullets and lists in your copy to show your advantages and functions. Bullets are basically mini headlines. Bullets can be utilized to summarize all advantages the possibility will gain from your product or service. They can also summarize all the problems your prospect is experiencing and that your product and services can solve.
Bullets, subheadings and headings are very essential elements of your landing page. If a web surfer is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are likewise surfers who will read your whole page, so you will need to have great copy, which provides greater information and all the details the prospect needs to make a choice.
Since the web surfer can not touch the product it is important that they get as much visual info as they require. The important thing is that the landing page is focused on what the possibility desires. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they only see images of gold plated doorknobs, and only check out text that explains the features and advantages of gold plated doorknobs.
Do not ask the internet user to click through to another page and attempt to close the sale there. You should close the sale on your landing page. If you are only looking to produce leads, have the kind they need to fill out on the landing page.
The landing page is an extremely crucial aspect of a Google AdWords campaign. You ought to spend the very same amount of time, if not more, producing your landing page as you do developing your advertisement and producing your keywords. By developing effective landing pages you can enhance the overall profitability of your projects. Improving the success of your project can allow you to bid more per keyword and produce more traffic. In end, the landing page is an important part of your online search engine marketing and need to not be disregarded.
If an internet user clicked an ad expecting to discover gold plated doorknobs, then you much better make sure the corresponding landing page has simply that. Preferably you desire the surfer to click only two times, as soon as on your advertisement, and once on your landing page to get to your order page. As I said in the past, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your ad did its task by creating sufficient interest in the internet user to click through to your landing page.