In producing a Google AdWords campaign, marketers often invest many of their time creating their advertisements and investigating their keywords. There is often little or no thought to where the web surfer will be sent when the advertisement does its task and produces a click. Often marketers send out the surfer to the home page of their website, hoping the website will do the rest of the work. These marketers are disregarding a really fundamental part of their AdWords campaign: the landing page. An excellent landing page is just as crucial as an excellent ad, excellent keywords and tactical bidding. By creating a reliable landing page advertisers can increase conversions, which will make their campaigns more competitive and lucrative.
When creating your landing page remember to make it particular to the ad that is sending the traffic. If a web surfer clicked an ad expecting to discover gold plated doorknobs, then you better make sure the matching landing page has just that.
The function of your ad is to get clicks. The function of your landing page is to transform those clicks into leads or sales. Ensure you can transform the surfer within 3 clicks or less. , if the web surfer has to click more than 3 times to buy your product you will most likely lose the sale.. Ideally you want the surfer to click only two times, once on your advertisement, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that internet users are impatient. You require to provide what they desire with as little effort as possible on their part. For that reason, it is necessary to constantly keep your initial objective (conversions) in mind, along with to describe the particular keywords and calls to action in your ad, when producing your landing page.
The landing page is where you will use all your copywriting abilities to complete the sale. As I said in the past, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is in your landing page where you have all the room you require to describe all the benefits and functions of your item or service. It is essential to remember that your landing page is your sales page.
Your advertisement did its job by producing enough interest in the surfer to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to complete the sale. The very best way to do this is through a great headline. This headline ought to hook the prospect by interesting her self-interest. What remains in it for her? How will your product or service benefit her?
Continue to broaden on your headline in your copy with more benefits for the possibility, and support these benefits with the functions of your product and services. Do this throughout your copy and with subheadings. Make certain you keep the possibility interested and try to construct some enjoyment in your product and services.
Usage lots of bullets and lists in your copy to show your advantages and functions. Bullets are basically tiny headings. Bullets can be used to summarize all benefits the prospect will get from your service or product. They can likewise sum up all the issues your prospect is experiencing which your item or service can resolve.
Bullets, subheadings and headlines are very essential elements of your landing page. If a web surfer is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are also internet users who will read your entire page, so you will need to have excellent copy, which supplies higher detail and all the information the possibility needs to make a decision.
Given that the internet user can not touch the item it is essential that they get as much visual information as they require. The essential thing is that the landing page is focused on what the possibility wants. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they only see pictures of gold plated doorknobs, and only check out text that explains the features and advantages of gold plated doorknobs.
At some point you will need to ask for the sale. This all needs to be done on your landing page. Do not ask the internet user to click through to another page and attempt to close the sale there. You should close the sale on your landing page. The web surfer must only have to click through to your order page to provide their credit card details. If you are just aiming to produce leads, have the kind they need to submit on the landing page as well.
The landing page is a very crucial element of a Google AdWords project. You ought to invest the exact same amount of time, if not more, creating your landing page as you do producing your ad and generating your keywords. By producing effective landing pages you can improve the overall success of your campaigns. Improving the profitability of your project can permit you to bid more per keyword and generate more traffic. In end, the landing page is an integral part of your search engine marketing and need to not be neglected.
If a surfer clicked an advertisement expecting to find gold plated doorknobs, then you much better make sure the matching landing page has simply that. Preferably you want the web surfer to click just two times, once on your ad, and as soon as on your landing page to get to your order page. As I said before, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your advertisement did its task by generating enough interest in the internet user to click through to your landing page.