In developing a Google AdWords campaign, advertisers typically spend the majority of their time producing their ads and researching their keywords. There is typically little or no idea to where the web surfer will be sent out when the ad does its task and creates a click. Often marketers send the internet user to the web page of their website, hoping the site will do the remainder of the work. These advertisers are neglecting a really essential part of their AdWords campaign: the landing page. An excellent landing page is simply as crucial as a good advertisement, great keywords and tactical bidding. By creating a reliable landing page marketers can increase conversions, which will make their campaigns more rewarding and competitive.
When producing your landing page remember to make it particular to the ad that is sending the traffic. Just like whatever else, the landing page must be highly targeted. If a surfer clicked an ad expecting to find gold plated doorknobs, then you better ensure the corresponding landing page has just that. There is nothing even worse than having a consumer who is all set to buy but can’t.
The role of your landing page is to convert those clicks into leads or sales. If the surfer has to click more than 3 times to buy your product you will most likely lose the sale. Preferably you want the surfer to click just two times, when on your ad, and when on your landing page to get to your order page.
Bear in mind that web surfers are impatient. You need to provide what they want with as little effort as possible on their part. It is essential to always keep your initial goal (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when developing your landing page.
As I said before, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its job by producing enough interest in the internet user to click through to your landing page. Now you should continue to hook and draw the prospect into your copy to finish the sale. How will your product or service benefit her?
Continue to broaden on your headline in your copy with more advantages for the possibility, and support these benefits with the features of your service or product. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and try to construct some excitement in your product or service.
Use a lot of bullets and lists in your copy to show your benefits and features. Bullets are basically tiny headlines. Bullets can be utilized to sum up all benefits the possibility will acquire from your product and services. They can likewise sum up all the problems your prospect is experiencing which your product or service can solve.
Bullets, headings and subheadings are extremely essential aspects of your landing page. If an internet user is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are likewise internet users who will read your whole page, so you will require to have great copy, which provides higher detail and all the details the prospect requires to make a choice.
Considering that the internet user can not touch the product it is crucial that they get as much visual information as they need. The crucial thing is that the landing page is focused on what the prospect wants. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they only see photos of gold plated doorknobs, and only read text that explains the functions and benefits of gold plated doorknobs.
Do not ask the web surfer to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. If you are just looking to produce leads, have the kind they need to fill out on the landing page.
The landing page is a really important element of a Google AdWords project. You ought to invest the very same quantity of time, if not more, producing your landing page as you do creating your ad and generating your keywords. By developing reliable landing pages you can improve the general profitability of your projects. Improving the profitability of your campaign can allow you to bid more per keyword and produce more traffic. In end, the landing page is an important part of your online search engine marketing and should not be ignored.
If a web surfer clicked an advertisement expecting to discover gold plated doorknobs, then you better make sure the matching landing page has simply that. Ideally you desire the surfer to click only two times, when on your advertisement, and as soon as on your landing page to get to your order page. As I said previously, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your advertisement did its job by producing adequate interest in the web surfer to click through to your landing page.