These marketers are ignoring a really important part of their AdWords project: the landing page. An excellent landing page is simply as crucial as a great ad, great keywords and tactical bidding. By creating an effective landing page marketers can increase conversions, which will make their projects more rewarding and competitive.
When developing your landing page keep in mind to make it specific to the advertisement that is sending the traffic. Similar to everything else, the landing page need to be extremely targeted. If an internet user clicked an advertisement anticipating to find gold plated doorknobs, then you much better ensure the matching landing page has just that. There is nothing worse than having a consumer who is all set to purchase but can’t.
The role of your advertisement is to get clicks. The role of your landing page is to transform those clicks into leads or sales. Make sure you can transform the surfer within 3 clicks or less. If the internet user has to click more than 3 times to buy your product you will probably lose the sale. Ideally you want the internet user to click only twice, as soon as on your ad, and when on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Bear in mind that surfers are restless. You require to provide what they desire with as little effort as possible on their part. Therefore, it is necessary to always keep your original goal (conversions) in mind, as well as to describe the specific keywords and contacts us to action in your ad, when developing your landing page.
The landing page is where you will utilize all your copywriting abilities to complete the sale. As I said before, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is in your landing page where you have all the space you require to explain all the advantages and functions of your services or product. It is essential to bear in mind that your landing page is your sales page.
Your ad did its task by generating adequate interest in the internet user to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to complete the sale. How will your item or service benefit her?
Continue to broaden on your heading in your copy with more advantages for the prospect, and support these advantages with the functions of your service or product. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to build some enjoyment in your product and services.
Bullets can be utilized to sum up all benefits the prospect will acquire from your item or service. They can also sum up all the issues your possibility is experiencing and that your product or service can fix.
Headlines, bullets and subheadings are very crucial elements of your landing page. If a web surfer is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are also internet users who will read your entire page, so you will require to have good copy, which supplies higher information and all the information the possibility requires to make a choice.
Because the web surfer can not touch the product it is important that they get as much visual information as they require. The crucial thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they just see images of gold plated doorknobs, and just check out text that describes the features and benefits of gold plated doorknobs.
Do not ask the surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. If you are just looking to produce leads, have the type they need to fill out on the landing page.
You must invest the very same amount of time, if not more, producing your landing page as you do creating your ad and generating your keywords. By producing reliable landing pages you can enhance the total profitability of your projects.
If an internet user clicked an ad anticipating to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that. Ideally you desire the internet user to click just twice, as soon as on your ad, and as soon as on your landing page to get to your order page. As I said in the past, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your ad did its task by producing adequate interest in the internet user to click through to your landing page.