In producing a Google AdWords project, marketers typically spend many of their time producing their advertisements and researching their keywords. There is frequently little or no thought to where the web surfer will be sent out when the advertisement does its job and generates a click. Often marketers send out the web surfer to the home page of their website, hoping the site will do the rest of the work. These advertisers are neglecting an extremely fundamental part of their AdWords campaign: the landing page. A great landing page is just as important as an excellent ad, excellent keywords and strategic bidding. By creating a reliable landing page advertisers can increase conversions, which will make their projects more competitive and profitable.
When developing your landing page remember to make it particular to the advertisement that is sending out the traffic. Just like everything else, the landing page should be extremely targeted. If an internet user clicked an ad anticipating to discover gold plated doorknobs, then you better ensure the corresponding landing page has simply that. There is nothing even worse than having a customer who is ready to buy but can’t.
The role of your ad is to get clicks. The function of your landing page is to convert those clicks into sales or leads. Make certain you can transform the internet user within 3 clicks or less. , if the internet user has to click more than 3 times to buy your item you will most likely lose the sale.. Preferably you desire the surfer to click just twice, once on your ad, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that internet users are impatient. You need to give them what they desire with as little effort as possible on their part. It is important to always keep your original goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when creating your landing page.
The landing page is where you will use all your copywriting skills to complete the sale. As I said in the past, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the space you require to discuss all the advantages and features of your item or service. It is essential to remember that your landing page is your sales page.
Your ad did its task by generating sufficient interest in the surfer to click through to your landing page. Now you ought to continue to hook and draw the possibility into your copy to complete the sale. How will your product or service benefit her?
Continue to expand on your heading in your copy with more advantages for the possibility, and support these benefits with the functions of your item or service. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and try to build some excitement in your item or service.
Bullets can be used to sum up all advantages the possibility will get from your product or service. They can likewise sum up all the issues your possibility is experiencing and that your product or service can fix.
Headlines, bullets and subheadings are extremely important elements of your landing page. As I stated above, web surfers are spontaneous and impatient. They tend to be in a hurry and want immediate satisfaction. As an outcome, they frequently only scan the page. They will just read your heading, subheadings, and bullets if a web surfer is scanning your page. It is necessary that you get all the benefits to the prospect included in your headlines, bullets, and subheadings, for this factor. Of course there are likewise internet users who will read your entire page, so you will require to have great copy, which supplies higher information and all the information the possibility needs to decide.
Pictures are normally very efficient, especially if you are selling an item. In this case make certain the internet user gets a good, clear appearance at the product. Because the surfer can not touch the item it is essential that they get as much visual information as they need. Your copy should support your pictures and your images ought to support your copy. The crucial thing is that the landing page is focused on what the prospect wants. If the possibility is looking for gold plated doorknobs, then when they click your ad they must go to a landing page where they only see images of gold plated doorknobs, and only check out text that describes the features and advantages of gold plated doorknobs.
Do not ask the web surfer to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. If you are only looking to produce leads, have the form they require to fill out on the landing page.
You must invest the very same amount of time, if not more, producing your landing page as you do developing your ad and creating your keywords. By producing efficient landing pages you can enhance the general profitability of your projects.
If a surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the matching landing page has just that. Preferably you desire the web surfer to click just two times, as soon as on your ad, and when on your landing page to get to your order page. As I stated previously, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your ad did its job by generating adequate interest in the web surfer to click through to your landing page.