These advertisers are disregarding a really essential part of their AdWords campaign: the landing page. A great landing page is just as important as a good advertisement, good keywords and strategic bidding. By creating an efficient landing page advertisers can increase conversions, which will make their projects more competitive and profitable.
When developing your landing page remember to make it specific to the ad that is sending out the traffic. If an internet user clicked an advertisement expecting to discover gold plated doorknobs, then you better make sure the corresponding landing page has just that.
The role of your landing page is to convert those clicks into sales or leads. If the internet user has to click more than 3 times to buy your item you will probably lose the sale. Ideally you want the surfer to click just twice, as soon as on your ad, and once on your landing page to get to your order page.
Keep in mind that surfers are impatient. You need to give them what they desire with as little effort as possible on their part. It is important to constantly keep your original goal (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when creating your landing page.
As I said previously, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its task by creating enough interest in the internet user to click through to your landing page. Now you should continue to hook and draw the prospect into your copy to complete the sale. How will your item or service benefit her?
Continue to broaden on your headline in your copy with more advantages for the possibility, and support these benefits with the functions of your product and services. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and try to build some excitement in your product and services.
Usage lots of bullets and lists in your copy to reveal your benefits and functions. Bullets are essentially mini headlines. Bullets can be used to summarize all benefits the possibility will gain from your service or product. They can likewise summarize all the problems your prospect is experiencing which your item or service can fix.
Bullets, headings and subheadings are really crucial elements of your landing page. If a surfer is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are also surfers who will read your whole page, so you will need to have good copy, which offers higher detail and all the information the prospect requires to make a choice.
Pictures are normally very effective, specifically if you are offering an item. In this case make sure the web surfer gets an excellent, clear look at the item. Because the web surfer can not touch the product it is very important that they get as much visual details as they require. Your copy needs to support your pictures and your pictures should support your copy. The essential thing is that the landing page is focused on what the possibility wants. So if the possibility is searching for gold plated doorknobs, then when they click your ad they should go to a landing page where they just see images of gold plated doorknobs, and just check out text that explains the features and advantages of gold plated doorknobs.
At some point you will need to ask for the sale. This all needs to be done on your landing page. Do not ask the surfer to click through to another page and attempt to close the sale there. You must close the sale on your landing page. The internet user must only have to click through to your order page to supply their credit card details. Have the type they require to fill out on the landing page as well if you are just looking to produce leads.
The landing page is a very essential element of a Google AdWords project. You need to invest the exact same amount of time, if not more, creating your landing page as you do producing your advertisement and generating your keywords. By creating efficient landing pages you can enhance the overall success of your projects. Improving the profitability of your project can enable you to bid more per keyword and create more traffic. In end, the landing page is an essential part of your online search engine marketing and ought to not be disregarded.
If an internet user clicked an advertisement anticipating to find gold plated doorknobs, then you much better make sure the matching landing page has simply that. Preferably you desire the web surfer to click just two times, when on your advertisement, and when on your landing page to get to your order page. As I stated previously, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its job by creating enough interest in the web surfer to click through to your landing page.