In producing a Google AdWords project, marketers often spend the majority of their time producing their ads and researching their keywords. When the ad does its task and produces a click, there is typically little or no idea to where the surfer will be sent. Frequently marketers send out the web surfer to the web page of their website, hoping the website will do the remainder of the work. These advertisers are disregarding a very vital part of their AdWords campaign: the landing page. A great landing page is simply as important as a good advertisement, excellent keywords and tactical bidding. By creating an effective landing page marketers can increase conversions, which will make their projects more competitive and successful.
When creating your landing page keep in mind to make it specific to the ad that is sending out the traffic. If a surfer clicked an ad anticipating to discover gold plated doorknobs, then you much better make sure the matching landing page has just that.
The role of your landing page is to transform those clicks into leads or sales. If the internet user has to click more than 3 times to buy your product you will probably lose the sale. Preferably you desire the surfer to click just twice, once on your advertisement, and once on your landing page to get to your order page.
Keep in mind that internet users are impatient. You need to provide what they want with as little effort as possible on their part. For that reason, it is necessary to constantly keep your original goal (conversions) in mind, along with to describe the particular keywords and contacts us to action in your advertisement, when developing your landing page.
As I stated previously, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its task by generating sufficient interest in the surfer to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to finish the sale. The very best way to do this is through an excellent heading. This heading ought to hook the possibility by appealing to her self-interest. What’s in it for her? How will your product and services benefit her?
Continue to broaden on your headline in your copy with more benefits for the prospect, and support these advantages with the functions of your service or product. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and attempt to develop some enjoyment in your product and services.
Usage a lot of bullets and lists in your copy to show your advantages and features. Bullets are essentially small headings. Bullets can be utilized to sum up all advantages the prospect will get from your service or product. They can also summarize all the issues your possibility is experiencing which your product and services can fix.
Headings, bullets and subheadings are extremely essential elements of your landing page. As I stated above, internet users are impulsive and restless. They tend to be in a hurry and want pleasure principle. As an outcome, they frequently only scan the page. If an internet user is scanning your page, they will just read your heading, subheadings, and bullets. It is very important that you get all the benefits to the possibility included in your subheadings, bullets, and headlines, for this reason. Of course there are likewise web surfers who will read your entire page, so you will need to have good copy, which offers higher detail and all the information the prospect requires to make a decision.
Considering that the web surfer can not touch the item it is important that they get as much visual information as they need. The essential thing is that the landing page is focused on what the possibility wants. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they only see pictures of gold plated doorknobs, and just check out text that explains the functions and advantages of gold plated doorknobs.
Do not ask the internet user to click through to another page and try to close the sale there. You must close the sale on your landing page. If you are just looking to create leads, have the type they need to fill out on the landing page.
The landing page is an extremely crucial element of a Google AdWords project. You ought to invest the very same amount of time, if not more, developing your landing page as you do developing your ad and producing your keywords. By creating effective landing pages you can improve the overall success of your campaigns. Improving the profitability of your campaign can enable you to bid more per keyword and create more traffic. In end, the landing page is an integral part of your online search engine marketing and need to not be disregarded.
If a surfer clicked an advertisement expecting to discover gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Ideally you want the surfer to click just twice, once on your advertisement, and once on your landing page to get to your order page. As I said before, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your advertisement did its job by generating sufficient interest in the web surfer to click through to your landing page.