These advertisers are disregarding a very important part of their AdWords project: the landing page. A good landing page is simply as essential as an excellent ad, excellent keywords and tactical bidding. By developing an effective landing page advertisers can increase conversions, which will make their campaigns more profitable and competitive.
When producing your landing page remember to make it specific to the advertisement that is sending out the traffic. As with whatever else, the landing page should be highly targeted. If a web surfer clicked an advertisement expecting to discover gold plated doorknobs, then you better make certain the corresponding landing page has just that. There is nothing worse than having a consumer who is ready to purchase however can’t.
The function of your advertisement is to get clicks. The function of your landing page is to convert those clicks into leads or sales. Ensure you can convert the web surfer within 3 clicks or less. If the surfer needs to click more than 3 times to buy your product you will probably lose the sale. Ideally you want the internet user to click just twice, once on your ad, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that internet users are restless. You require to provide what they want with as little effort as possible on their part. Therefore, it is essential to always keep your initial goal (conversions) in mind, as well as to describe the specific keywords and calls to action in your advertisement, when developing your landing page.
As I said in the past, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its task by creating sufficient interest in the surfer to click through to your landing page. Now you must continue to hook and draw the possibility into your copy to complete the sale. How will your item or service benefit her?
Continue to expand on your heading in your copy with more advantages for the prospect, and support these advantages with the features of your services or product. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and try to develop some enjoyment in your service or product.
Use a lot of bullets and lists in your copy to reveal your benefits and features. Bullets are essentially mini headings. Bullets can be utilized to sum up all benefits the possibility will acquire from your product or service. They can likewise sum up all the issues your possibility is experiencing and that your services or product can resolve.
Bullets, headlines and subheadings are really essential elements of your landing page. As I stated above, web surfers are impulsive and impatient. They tend to be in a rush and desire instant satisfaction. As an outcome, they frequently only scan the page. They will only read your headline, subheadings, and bullets if a surfer is scanning your page. It is necessary that you get all the advantages to the possibility included in your subheadings, headlines, and bullets, for this factor. Obviously there are also internet users who will read your whole page, so you will need to have great copy, which offers higher information and all the details the possibility requires to decide.
Images are usually really reliable, especially if you are offering an item. In this case make sure the web surfer gets a good, clear appearance at the item. Given that the web surfer can not touch the item it is essential that they get as much visual information as they require. Your copy needs to support your pictures and your photos ought to support your copy. The essential thing is that the landing page is concentrated on what the prospect wants. So if the possibility is looking for gold plated doorknobs, then when they click your ad they must go to a landing page where they just see photos of gold plated doorknobs, and only check out text that describes the features and benefits of gold plated doorknobs.
Do not ask the surfer to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. If you are only looking to create leads, have the form they require to fill out on the landing page.
You must invest the very same quantity of time, if not more, producing your landing page as you do creating your advertisement and producing your keywords. By producing reliable landing pages you can enhance the total profitability of your projects.
If an internet user clicked an ad anticipating to discover gold plated doorknobs, then you better make sure the corresponding landing page has just that. Preferably you want the internet user to click only two times, when on your advertisement, and once on your landing page to get to your order page. As I stated before, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its job by generating enough interest in the web surfer to click through to your landing page.