In developing a Google AdWords campaign, marketers frequently invest the majority of their time producing their ads and researching their keywords. There is typically little or no thought to where the internet user will be sent when the advertisement does its task and generates a click. Typically advertisers send out the internet user to the home page of their website, hoping the website will do the rest of the work. These marketers are disregarding a very crucial part of their AdWords campaign: the landing page. An excellent landing page is just as essential as a great advertisement, great keywords and strategic bidding. By producing a reliable landing page advertisers can increase conversions, which will make their projects more competitive and profitable.
When creating your landing page keep in mind to make it particular to the advertisement that is sending out the traffic. If an internet user clicked an ad expecting to discover gold plated doorknobs, then you better make sure the corresponding landing page has just that.
The role of your landing page is to convert those clicks into sales or leads. If the web surfer has to click more than 3 times to purchase your product you will probably lose the sale. Ideally you want the surfer to click only twice, as soon as on your ad, and when on your landing page to get to your order page.
Keep in mind that surfers are impatient. You need to provide what they desire with as little effort as possible on their part. Therefore, it is essential to always keep your original goal (conversions) in mind, as well as to describe the particular keywords and contacts us to action in your advertisement, when developing your landing page.
As I said previously, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its task by generating enough interest in the internet user to click through to your landing page. Now you ought to continue to hook and draw the possibility into your copy to finish the sale. The best way to do this is through an excellent heading. This heading needs to hook the possibility by attracting her self-interest. What remains in it for her? How will your service or product benefit her?
Continue to expand on your headline in your copy with more advantages for the prospect, and support these benefits with the functions of your services or product. Do this throughout your copy and with subheadings. Make certain you keep the possibility interested and try to build some enjoyment in your item or service.
Bullets can be used to sum up all advantages the possibility will get from your product or service. They can also summarize all the issues your possibility is experiencing and that your item or service can fix.
Subheadings, bullets and headings are very important aspects of your landing page. As I said above, internet users are impatient and impulsive. They tend to be in a rush and want pleasure principle. As a result, they typically just scan the page. If an internet user is scanning your page, they will just read your heading, subheadings, and bullets. It is necessary that you get all the benefits to the possibility included in your subheadings, headlines, and bullets, for this factor. Obviously there are also web surfers who will read your entire page, so you will need to have excellent copy, which offers greater detail and all the info the prospect needs to decide.
Because the web surfer can not touch the product it is important that they get as much visual information as they need. The essential thing is that the landing page is focused on what the possibility desires. If the prospect is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they just see images of gold plated doorknobs, and just read text that explains the functions and advantages of gold plated doorknobs.
Do not ask the surfer to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. If you are only looking to produce leads, have the kind they require to fill out on the landing page.
You should spend the exact same quantity of time, if not more, developing your landing page as you do developing your advertisement and generating your keywords. By producing effective landing pages you can enhance the general success of your projects.
If an internet user clicked an advertisement expecting to discover gold plated doorknobs, then you better make sure the matching landing page has simply that. Ideally you desire the surfer to click only twice, as soon as on your ad, and as soon as on your landing page to get to your order page. As I said in the past, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its task by producing enough interest in the web surfer to click through to your landing page.