These marketers are overlooking an extremely essential part of their AdWords project: the landing page. A good landing page is simply as important as a good ad, great keywords and tactical bidding. By creating an efficient landing page marketers can increase conversions, which will make their projects more profitable and competitive.
When creating your landing page keep in mind to make it specific to the advertisement that is sending the traffic. If an internet user clicked an ad anticipating to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that.
The function of your landing page is to convert those clicks into leads or sales. If the surfer has to click more than 3 times to buy your item you will most likely lose the sale. Ideally you desire the web surfer to click only twice, as soon as on your ad, and as soon as on your landing page to get to your order page.
Bear in mind that web surfers are impatient. You require to offer them what they desire with as little effort as possible on their part. It is essential to always keep your original objective (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when developing your landing page.
As I stated in the past, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your advertisement did its task by creating sufficient interest in the internet user to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to finish the sale. How will your product or service benefit her?
Continue to expand on your headline in your copy with more benefits for the prospect, and support these benefits with the features of your services or product. Do this throughout your copy and with subheadings. Make certain you keep the possibility interested and attempt to build some excitement in your services or product.
Use lots of bullets and lists in your copy to show your advantages and functions. Bullets are basically tiny headlines. Bullets can be utilized to summarize all advantages the prospect will get from your product and services. They can likewise summarize all the problems your prospect is experiencing which your product and services can resolve.
Subheadings, bullets and headings are very crucial aspects of your landing page. If a surfer is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are also surfers who will read your whole page, so you will require to have great copy, which provides greater information and all the information the possibility requires to make a decision.
Since the internet user can not touch the item it is essential that they get as much visual details as they require. The crucial thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your ad they must go to a landing page where they just see images of gold plated doorknobs, and just check out text that explains the functions and advantages of gold plated doorknobs.
Do not ask the surfer to click through to another page and attempt to close the sale there. You should close the sale on your landing page. If you are just looking to generate leads, have the type they need to fill out on the landing page.
You must invest the exact same amount of time, if not more, producing your landing page as you do creating your ad and creating your keywords. By creating reliable landing pages you can improve the total profitability of your projects.
If a surfer clicked an ad expecting to discover gold plated doorknobs, then you much better make sure the matching landing page has simply that. Preferably you desire the web surfer to click just twice, when on your ad, and as soon as on your landing page to get to your order page. As I said in the past, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your advertisement did its task by producing adequate interest in the internet user to click through to your landing page.