These marketers are disregarding an extremely important part of their AdWords project: the landing page. A great landing page is just as essential as an excellent ad, great keywords and tactical bidding. By producing an effective landing page advertisers can increase conversions, which will make their campaigns more competitive and successful.
When producing your landing page keep in mind to make it particular to the ad that is sending out the traffic. If a web surfer clicked an ad expecting to discover gold plated doorknobs, then you much better make sure the corresponding landing page has simply that.
The role of your landing page is to convert those clicks into sales or leads. If the web surfer has to click more than 3 times to purchase your product you will most likely lose the sale. Preferably you desire the web surfer to click only twice, when on your advertisement, and once on your landing page to get to your order page.
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Remember that internet users are restless. You need to provide what they want with as little effort as possible on their part. For that reason, it is essential to always keep your initial goal (conversions) in mind, in addition to to refer to the particular keywords and contacts us to action in your advertisement, when producing your landing page.
As I stated previously, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its task by creating enough interest in the web surfer to click through to your landing page. Now you need to continue to hook and draw the possibility into your copy to finish the sale. The best way to do this is through a great heading. This headline should hook the prospect by attracting her self-interest. What’s in it for her? How will your services or product benefit her?
Continue to broaden on your heading in your copy with more advantages for the possibility, and support these advantages with the features of your product or service. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and attempt to build some enjoyment in your service or product.
Use a lot of bullets and lists in your copy to reveal your benefits and features. Bullets are essentially mini headlines. Bullets can be used to summarize all advantages the prospect will get from your service or product. They can also sum up all the problems your possibility is experiencing which your service or product can resolve.
Headlines, subheadings and bullets are extremely important aspects of your landing page. As I said above, web surfers are impatient and impulsive. They tend to be in a rush and desire instant satisfaction. As a result, they typically only scan the page. They will only read your heading, subheadings, and bullets if a web surfer is scanning your page. It is necessary that you get all the advantages to the prospect consisted of in your bullets, headings, and subheadings, for this reason. Of course there are likewise internet users who will read your whole page, so you will need to have excellent copy, which provides greater information and all the details the prospect needs to decide.
Since the surfer can not touch the product it is essential that they get as much visual information as they require. The essential thing is that the landing page is focused on what the prospect wants. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they only see photos of gold plated doorknobs, and just check out text that explains the features and benefits of gold plated doorknobs.
Do not ask the internet user to click through to another page and try to close the sale there. You must close the sale on your landing page. If you are only looking to create leads, have the form they need to fill out on the landing page.
You ought to invest the same quantity of time, if not more, producing your landing page as you do creating your advertisement and creating your keywords. By creating reliable landing pages you can improve the general profitability of your projects.
If an internet user clicked an advertisement anticipating to discover gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Ideally you want the surfer to click only two times, as soon as on your advertisement, and when on your landing page to get to your order page. As I stated in the past, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its job by producing sufficient interest in the web surfer to click through to your landing page.
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