These advertisers are neglecting an extremely crucial part of their AdWords project: the landing page. A great landing page is simply as important as a great ad, excellent keywords and tactical bidding. By creating an effective landing page marketers can increase conversions, which will make their projects more competitive and profitable.
When developing your landing page remember to make it specific to the advertisement that is sending the traffic. Similar to whatever else, the landing page need to be highly targeted. If an internet user clicked an ad expecting to discover gold plated doorknobs, then you better make certain the corresponding landing page has just that. There is absolutely nothing worse than having a client who is all set to purchase but can’t.
The role of your ad is to get clicks. The function of your landing page is to convert those clicks into sales or leads. Make sure you can transform the internet user within 3 clicks or less. , if the web surfer has to click more than 3 times to purchase your product you will most likely lose the sale.. Ideally you desire the internet user to click just twice, once on your advertisement, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Remember that internet users are restless. You need to offer them what they want with as little effort as possible on their part. It is important to always keep your initial objective (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when developing your landing page.
As I said previously, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its task by creating sufficient interest in the surfer to click through to your landing page. Now you should continue to hook and draw the prospect into your copy to complete the sale. The very best method to do this is through a good heading. This headline must hook the possibility by attracting her self-interest. What remains in it for her? How will your product and services benefit her?
Continue to expand on your heading in your copy with more advantages for the possibility, and support these benefits with the features of your product and services. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and attempt to build some excitement in your services or product.
Use lots of bullets and lists in your copy to show your benefits and functions. Bullets are essentially tiny headlines. Bullets can be utilized to summarize all benefits the prospect will get from your service or product. They can also summarize all the issues your prospect is experiencing which your services or product can solve.
Headings, bullets and subheadings are very crucial aspects of your landing page. If an internet user is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are also web surfers who will read your whole page, so you will require to have good copy, which supplies greater information and all the information the prospect needs to make a choice.
Images are typically really efficient, particularly if you are selling a product. In this case ensure the web surfer gets a good, clear look at the product. Since the internet user can not touch the item it is essential that they get as much visual details as they need. Your copy needs to support your images and your photos should support your copy. The important thing is that the landing page is focused on what the prospect desires. So if the prospect is looking for gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they just see images of gold plated doorknobs, and just read text that describes the features and advantages of gold plated doorknobs.
At some point you will need to ask for the sale. This all requirements to be done on your landing page. Do not ask the surfer to click through to another page and try to close the sale there. You should close the sale on your landing page. The surfer must just need to click through to your order page to offer their charge card info. If you are only looking to generate leads, have the kind they require to fill out on the landing page.
You must spend the same amount of time, if not more, developing your landing page as you do developing your advertisement and creating your keywords. By creating effective landing pages you can enhance the total success of your projects.
If an internet user clicked an ad expecting to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that. Preferably you desire the internet user to click just twice, once on your advertisement, and once on your landing page to get to your order page. As I said in the past, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its task by producing enough interest in the web surfer to click through to your landing page.