In creating a Google AdWords campaign, advertisers often invest many of their time developing their ads and researching their keywords. There is typically little or no idea to where the web surfer will be sent when the advertisement does its job and creates a click. Typically advertisers send out the surfer to the web page of their website, hoping the site will do the rest of the work. These marketers are overlooking a very fundamental part of their AdWords project: the landing page. An excellent landing page is simply as essential as an excellent ad, excellent keywords and strategic bidding. By developing an efficient landing page advertisers can increase conversions, which will make their campaigns more successful and competitive.
When developing your landing page remember to make it particular to the advertisement that is sending out the traffic. As with everything else, the landing page need to be extremely targeted. You much better make sure the corresponding landing page has simply that if a web surfer clicked an advertisement expecting to discover gold plated doorknobs. There is nothing even worse than having a consumer who is ready to purchase but can’t.
The role of your landing page is to convert those clicks into leads or sales. If the internet user has to click more than 3 times to purchase your item you will probably lose the sale. Ideally you want the surfer to click only twice, as soon as on your ad, and when on your landing page to get to your order page.
Bear in mind that internet users are impatient. You need to offer them what they want with as little effort as possible on their part. For that reason, it is essential to constantly keep your original objective (conversions) in mind, along with to describe the specific keywords and contacts us to action in your advertisement, when creating your landing page.
The landing page is where you will use all your copywriting abilities to finish the sale. As I stated in the past, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the space you need to explain all the benefits and features of your services or product. It is essential to remember that your landing page is your sales page.
Your ad did its task by creating adequate interest in the web surfer to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to finish the sale. The very best way to do this is through a great headline. This heading ought to hook the possibility by attracting her self-interest. What remains in it for her? How will your services or product benefit her?
Continue to broaden on your headline in your copy with more benefits for the prospect, and support these advantages with the features of your product and services. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and attempt to develop some enjoyment in your service or product.
Usage a lot of bullets and lists in your copy to show your benefits and features. Bullets are essentially mini headlines. Bullets can be used to sum up all advantages the prospect will get from your services or product. They can likewise sum up all the issues your prospect is experiencing and that your service or product can resolve.
Subheadings, bullets and headlines are very essential elements of your landing page. If a surfer is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are also internet users who will read your whole page, so you will require to have good copy, which supplies greater information and all the info the possibility needs to make a decision.
Because the web surfer can not touch the product it is essential that they get as much visual information as they need. The crucial thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your ad they need to go to a landing page where they only see images of gold plated doorknobs, and just read text that explains the functions and benefits of gold plated doorknobs.
Finally, at some point you will require to ask for the sale. This all needs to be done on your landing page. Do not ask the web surfer to click through to another page and attempt to close the sale there. You must close the sale on your landing page. The web surfer should only need to click through to your order page to provide their charge card details. If you are only looking to generate leads, have the kind they require to fill out on the landing page.
The landing page is a really essential aspect of a Google AdWords project. You should invest the exact same amount of time, if not more, creating your landing page as you do creating your advertisement and producing your keywords. By developing reliable landing pages you can enhance the total profitability of your projects. Improving the profitability of your campaign can permit you to bid more per keyword and generate more traffic. In end, the landing page is an essential part of your search engine marketing and should not be overlooked.
If an internet user clicked an advertisement expecting to find gold plated doorknobs, then you better make sure the matching landing page has just that. Preferably you desire the internet user to click only twice, once on your ad, and when on your landing page to get to your order page. As I stated before, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your ad did its job by generating adequate interest in the surfer to click through to your landing page.