In creating a Google AdWords project, marketers frequently invest most of their time creating their advertisements and investigating their keywords. When the ad does its task and produces a click, there is often little or no thought to where the internet user will be sent out. Typically marketers send out the web surfer to the web page of their website, hoping the website will do the rest of the work. These marketers are neglecting a really essential part of their AdWords campaign: the landing page. A good landing page is just as important as a great advertisement, excellent keywords and strategic bidding. By producing an efficient landing page advertisers can increase conversions, which will make their projects more competitive and profitable.
When producing your landing page remember to make it particular to the advertisement that is sending the traffic. Just like whatever else, the landing page should be extremely targeted. You better make sure the matching landing page has simply that if a web surfer clicked an ad expecting to find gold plated doorknobs. There is nothing worse than having a client who is all set to purchase however can’t.
The role of your advertisement is to get clicks. The role of your landing page is to transform those clicks into sales or leads. Make certain you can convert the web surfer within 3 clicks or less. If the internet user needs to click more than 3 times to buy your product you will most likely lose the sale. Preferably you want the surfer to click only two times, when on your advertisement, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Remember that internet users are impatient. You need to provide what they desire with as little effort as possible on their part. It is essential to constantly keep your original objective (conversions) in mind, as well as to refer to the particular keywords and calls to action in your ad, when developing your landing page.
The landing page is where you will utilize all your copywriting skills to finish the sale. As I said before, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the room you need to explain all the benefits and features of your item or service. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its job by creating sufficient interest in the internet user to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to finish the sale. How will your product or service benefit her?
Continue to expand on your headline in your copy with more benefits for the possibility, and support these advantages with the functions of your product and services. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and attempt to develop some enjoyment in your service or product.
Bullets can be used to sum up all advantages the prospect will gain from your product or service. They can also summarize all the problems your prospect is experiencing and that your item or service can resolve.
Subheadings, headings and bullets are extremely essential elements of your landing page. If a web surfer is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are also internet users who will read your whole page, so you will need to have good copy, which provides higher detail and all the details the prospect needs to make a choice.
Pictures are usually very effective, particularly if you are offering a product. In this case make certain the internet user gets an excellent, clear look at the item. Considering that the internet user can not touch the item it is very important that they get as much visual details as they require. Your copy should support your images and your images must support your copy. The crucial thing is that the landing page is concentrated on what the possibility desires. So if the possibility is searching for gold plated doorknobs, then when they click your advertisement they must go to a landing page where they just see photos of gold plated doorknobs, and just read text that explains the features and benefits of gold plated doorknobs.
Lastly, at some point you will require to ask for the sale. This all needs to be done on your landing page. Do not ask the web surfer to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. The web surfer should only need to click through to your order page to supply their charge card information. Have the kind they need to fill out on the landing page as well if you are only looking to create leads.
The landing page is a really important aspect of a Google AdWords campaign. You ought to invest the same amount of time, if not more, developing your landing page as you do producing your advertisement and producing your keywords. By producing effective landing pages you can improve the overall success of your campaigns. Improving the profitability of your campaign can allow you to bid more per keyword and produce more traffic. In end, the landing page is an essential part of your search engine marketing and need to not be neglected.
If a surfer clicked an ad expecting to discover gold plated doorknobs, then you better make sure the corresponding landing page has just that. Ideally you desire the surfer to click only twice, once on your ad, and as soon as on your landing page to get to your order page. As I said in the past, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your advertisement did its job by generating sufficient interest in the surfer to click through to your landing page.