These advertisers are overlooking a very essential part of their AdWords campaign: the landing page. An excellent landing page is simply as essential as a good ad, good keywords and tactical bidding. By developing an efficient landing page marketers can increase conversions, which will make their campaigns more successful and competitive.
When producing your landing page keep in mind to make it specific to the advertisement that is sending out the traffic. If a web surfer clicked an ad expecting to discover gold plated doorknobs, then you better make sure the matching landing page has just that.
The function of your landing page is to convert those clicks into leads or sales. If the internet user has to click more than 3 times to purchase your product you will most likely lose the sale. Preferably you desire the internet user to click just twice, as soon as on your ad, and once on your landing page to get to your order page.
Bear in mind that web surfers are impatient. You require to provide what they desire with as little effort as possible on their part. It is essential to always keep your initial objective (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when developing your landing page.
As I stated in the past, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your advertisement did its task by generating enough interest in the internet user to click through to your landing page. Now you need to continue to hook and draw the prospect into your copy to complete the sale. The finest method to do this is through an excellent heading. This heading ought to hook the prospect by appealing to her self-interest. What remains in it for her? How will your product and services benefit her?
Continue to expand on your heading in your copy with more advantages for the prospect, and support these benefits with the features of your service or product. Do this throughout your copy and with subheadings. Make certain you keep the possibility interested and attempt to construct some enjoyment in your service or product.
Use a lot of bullets and lists in your copy to reveal your benefits and functions. Bullets are basically small headlines. Bullets can be utilized to sum up all benefits the prospect will gain from your service or product. They can also summarize all the problems your possibility is experiencing and that your services or product can resolve.
Headings, bullets and subheadings are extremely essential elements of your landing page. As I stated above, surfers are impatient and spontaneous. They tend to be in a hurry and want pleasure principle. As an outcome, they frequently just scan the page. They will just read your headline, subheadings, and bullets if a web surfer is scanning your page. It is very important that you get all the advantages to the prospect included in your headlines, bullets, and subheadings, for this factor. Of course there are likewise surfers who will read your entire page, so you will require to have excellent copy, which offers greater detail and all the info the prospect needs to make a choice.
Since the internet user can not touch the item it is important that they get as much visual info as they need. The essential thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they need to go to a landing page where they only see images of gold plated doorknobs, and only read text that explains the functions and advantages of gold plated doorknobs.
Lastly, at some time you will need to ask for the sale. This all needs to be done on your landing page. Do not ask the web surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. The web surfer ought to only need to click through to your order page to provide their credit card information. Have the type they require to fill out on the landing page as well if you are just looking to create leads.
The landing page is a very important aspect of a Google AdWords project. You ought to invest the exact same quantity of time, if not more, producing your landing page as you do producing your ad and creating your keywords. By producing reliable landing pages you can improve the general profitability of your projects. Improving the profitability of your project can permit you to bid more per keyword and create more traffic. In end, the landing page is an important part of your search engine marketing and should not be ignored.
If a surfer clicked an ad expecting to find gold plated doorknobs, then you much better make sure the matching landing page has simply that. Ideally you want the surfer to click only twice, as soon as on your ad, and as soon as on your landing page to get to your order page. As I said previously, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its task by generating enough interest in the web surfer to click through to your landing page.