These advertisers are ignoring a very essential part of their AdWords project: the landing page. An excellent landing page is simply as important as a good advertisement, great keywords and strategic bidding. By producing an effective landing page advertisers can increase conversions, which will make their projects more successful and competitive.
When producing your landing page remember to make it specific to the ad that is sending out the traffic. Just like everything else, the landing page must be extremely targeted. You better make sure the corresponding landing page has simply that if a web surfer clicked an advertisement anticipating to find gold plated doorknobs. There is absolutely nothing worse than having a client who is prepared to purchase however can’t.
The role of your advertisement is to get clicks. The function of your landing page is to convert those clicks into sales or leads. Make sure you can convert the internet user within 3 clicks or less. , if the internet user has to click more than 3 times to buy your item you will probably lose the sale.. Preferably you desire the internet user to click just two times, once on your ad, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that web surfers are restless. You need to provide what they want with as little effort as possible on their part. For that reason, it is necessary to constantly keep your original goal (conversions) in mind, as well as to refer to the particular keywords and calls to action in your ad, when creating your landing page.
As I stated before, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its job by creating enough interest in the surfer to click through to your landing page. Now you ought to continue to hook and draw the possibility into your copy to complete the sale. The very best way to do this is through a great headline. This heading should hook the prospect by attracting her self-interest. What’s in it for her? How will your product and services benefit her?
Continue to expand on your heading in your copy with more advantages for the prospect, and support these benefits with the functions of your services or product. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to construct some enjoyment in your product and services.
Bullets can be utilized to summarize all advantages the possibility will acquire from your product or service. They can likewise summarize all the problems your possibility is experiencing and that your product or service can fix.
Headings, subheadings and bullets are really crucial aspects of your landing page. If a surfer is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are also internet users who will read your entire page, so you will need to have excellent copy, which offers greater information and all the details the prospect needs to make a decision.
Since the surfer can not touch the item it is important that they get as much visual info as they need. The crucial thing is that the landing page is focused on what the possibility wants. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they only see pictures of gold plated doorknobs, and only read text that describes the features and advantages of gold plated doorknobs.
At some point you will need to ask for the sale. This all needs to be done on your landing page. Do not ask the web surfer to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. The surfer ought to just need to click through to your order page to offer their charge card information. Have the kind they need to fill out on the landing page as well if you are only looking to generate leads.
The landing page is a very crucial element of a Google AdWords campaign. You need to invest the very same quantity of time, if not more, developing your landing page as you do creating your ad and producing your keywords. By producing efficient landing pages you can improve the total success of your campaigns. Improving the profitability of your project can permit you to bid more per keyword and generate more traffic. In end, the landing page is an important part of your online search engine marketing and need to not be ignored.
If a web surfer clicked an ad expecting to discover gold plated doorknobs, then you better make sure the corresponding landing page has just that. Preferably you want the surfer to click only twice, once on your ad, and when on your landing page to get to your order page. As I stated previously, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its task by producing adequate interest in the web surfer to click through to your landing page.