These marketers are overlooking a really crucial part of their AdWords project: the landing page. A great landing page is just as crucial as an excellent advertisement, great keywords and tactical bidding. By producing an efficient landing page marketers can increase conversions, which will make their campaigns more lucrative and competitive.
When creating your landing page remember to make it particular to the advertisement that is sending the traffic. Similar to whatever else, the landing page need to be highly targeted. If a surfer clicked an advertisement expecting to discover gold plated doorknobs, then you better make certain the corresponding landing page has simply that. There is nothing even worse than having a consumer who is all set to purchase but can’t.
The role of your landing page is to transform those clicks into sales or leads. If the surfer has to click more than 3 times to buy your item you will probably lose the sale. Preferably you want the internet user to click only twice, as soon as on your ad, and when on your landing page to get to your order page.
Bear in mind that internet users are impatient. You require to give them what they desire with as little effort as possible on their part. Therefore, it is very important to always keep your initial objective (conversions) in mind, in addition to to describe the specific keywords and calls to action in your advertisement, when producing your landing page.
As I said before, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your ad did its job by producing adequate interest in the internet user to click through to your landing page. Now you need to continue to hook and draw the prospect into your copy to complete the sale. How will your item or service benefit her?
Continue to broaden on your headline in your copy with more advantages for the possibility, and support these benefits with the features of your services or product. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and attempt to build some excitement in your service or product.
Use plenty of bullets and lists in your copy to show your benefits and functions. Bullets are basically mini headings. Bullets can be utilized to sum up all benefits the possibility will acquire from your services or product. They can also sum up all the issues your possibility is experiencing which your item or service can resolve.
Subheadings, bullets and headlines are extremely crucial elements of your landing page. If a surfer is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are also internet users who will read your whole page, so you will need to have excellent copy, which offers higher information and all the details the prospect needs to make a choice.
Pictures are typically extremely effective, especially if you are offering a product. In this case make sure the surfer gets a good, clear look at the product. Since the web surfer can not touch the item it is crucial that they get as much visual details as they need. Your copy ought to support your pictures and your images ought to support your copy. The crucial thing is that the landing page is concentrated on what the prospect desires. So if the possibility is trying to find gold plated doorknobs, then when they click your advertisement they should go to a landing page where they just see photos of gold plated doorknobs, and only check out text that describes the features and advantages of gold plated doorknobs.
Do not ask the surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. If you are just looking to produce leads, have the kind they require to fill out on the landing page.
The landing page is a very essential aspect of a Google AdWords project. You need to invest the very same quantity of time, if not more, creating your landing page as you do developing your ad and producing your keywords. By creating efficient landing pages you can improve the general success of your projects. Improving the profitability of your campaign can allow you to bid more per keyword and create more traffic. In end, the landing page is an essential part of your search engine marketing and should not be disregarded.
If a surfer clicked an ad anticipating to discover gold plated doorknobs, then you much better make sure the matching landing page has simply that. Preferably you desire the internet user to click only two times, when on your advertisement, and as soon as on your landing page to get to your order page. As I stated in the past, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its job by creating sufficient interest in the web surfer to click through to your landing page.