In creating a Google AdWords campaign, marketers frequently spend many of their time developing their advertisements and investigating their keywords. When the ad does its job and creates a click, there is frequently little or no thought to where the web surfer will be sent. Frequently marketers send the web surfer to the web page of their website, hoping the site will do the remainder of the work. These advertisers are ignoring an extremely vital part of their AdWords campaign: the landing page. An excellent landing page is just as crucial as an excellent ad, excellent keywords and strategic bidding. By creating a reliable landing page marketers can increase conversions, which will make their campaigns more competitive and rewarding.
When producing your landing page remember to make it particular to the ad that is sending the traffic. If an internet user clicked an advertisement anticipating to discover gold plated doorknobs, then you better make sure the matching landing page has simply that.
The role of your advertisement is to get clicks. The function of your landing page is to transform those clicks into leads or sales. Make sure you can convert the surfer within 3 clicks or less. , if the surfer has to click more than 3 times to purchase your product you will probably lose the sale.. Preferably you want the internet user to click just twice, as soon as on your advertisement, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that internet users are impatient. You need to provide what they want with as little effort as possible on their part. For that reason, it is important to constantly keep your original goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when producing your landing page.
The landing page is where you will use all your copywriting skills to complete the sale. As I stated in the past, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the room you require to describe all the benefits and features of your services or product. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its task by producing enough interest in the internet user to click through to your landing page. Now you ought to continue to hook and draw the possibility into your copy to finish the sale. The very best method to do this is through a good headline. This heading should hook the possibility by interesting her self-interest. What’s in it for her? How will your item or service benefit her?
Continue to expand on your heading in your copy with more advantages for the prospect, and support these advantages with the features of your service or product. Do this throughout your copy and with subheadings. Make sure you keep the possibility interested and try to develop some excitement in your services or product.
Use plenty of bullets and lists in your copy to reveal your advantages and functions. Bullets are basically small headings. Bullets can be used to sum up all advantages the possibility will acquire from your services or product. They can likewise summarize all the problems your prospect is experiencing and that your product and services can solve.
Headings, subheadings and bullets are extremely crucial elements of your landing page. As I stated above, surfers are impatient and impulsive. They tend to be in a rush and desire pleasure principle. As an outcome, they frequently just scan the page. They will only read your heading, subheadings, and bullets if a surfer is scanning your page. It is essential that you get all the benefits to the possibility included in your headlines, bullets, and subheadings, for this reason. Naturally there are also web surfers who will read your whole page, so you will need to have good copy, which provides higher information and all the info the prospect needs to decide.
Considering that the internet user can not touch the item it is crucial that they get as much visual details as they require. The important thing is that the landing page is focused on what the possibility wants. If the prospect is looking for gold plated doorknobs, then when they click your ad they must go to a landing page where they only see images of gold plated doorknobs, and just check out text that explains the functions and benefits of gold plated doorknobs.
Do not ask the internet user to click through to another page and try to close the sale there. You must close the sale on your landing page. If you are just looking to create leads, have the kind they require to fill out on the landing page.
You ought to spend the same amount of time, if not more, developing your landing page as you do developing your ad and producing your keywords. By creating efficient landing pages you can improve the general success of your projects.
If a surfer clicked an ad expecting to discover gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Ideally you want the internet user to click just twice, when on your ad, and when on your landing page to get to your order page. As I stated before, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its job by generating sufficient interest in the internet user to click through to your landing page.