In producing a Google AdWords campaign, marketers typically spend most of their time creating their ads and researching their keywords. There is frequently little or no idea to where the surfer will be sent when the advertisement does its job and generates a click. Frequently marketers send out the internet user to the home page of their site, hoping the website will do the remainder of the work. These advertisers are overlooking a really crucial part of their AdWords project: the landing page. A great landing page is simply as important as a great advertisement, good keywords and strategic bidding. By creating a reliable landing page marketers can increase conversions, which will make their campaigns more successful and competitive.
When developing your landing page remember to make it particular to the ad that is sending out the traffic. Similar to everything else, the landing page must be extremely targeted. You better make sure the matching landing page has simply that if a surfer clicked an ad expecting to find gold plated doorknobs. There is nothing worse than having a customer who is prepared to purchase but can’t.
The role of your advertisement is to get clicks. The role of your landing page is to transform those clicks into leads or sales. Make sure you can convert the web surfer within 3 clicks or less. , if the web surfer has to click more than 3 times to purchase your item you will most likely lose the sale.. Preferably you desire the web surfer to click only two times, as soon as on your ad, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that surfers are restless. You need to provide what they want with as little effort as possible on their part. It is crucial to always keep your original objective (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when creating your landing page.
The landing page is where you will use all your copywriting abilities to finish the sale. As I stated before, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the room you need to explain all the advantages and features of your service or product. It is essential to bear in mind that your landing page is your sales page.
Your ad did its task by creating sufficient interest in the internet user to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to finish the sale. How will your product or service benefit her?
Continue to broaden on your headline in your copy with more benefits for the prospect, and support these advantages with the features of your services or product. Do this throughout your copy and with subheadings. Make certain you keep the possibility interested and attempt to develop some enjoyment in your services or product.
Bullets can be utilized to sum up all advantages the possibility will acquire from your product or service. They can likewise summarize all the problems your possibility is experiencing and that your item or service can resolve.
Subheadings, headings and bullets are really important elements of your landing page. As I said above, internet users are restless and impulsive. They tend to be in a hurry and want immediate satisfaction. As a result, they typically just scan the page. If a web surfer is scanning your page, they will only read your heading, subheadings, and bullets. It is very important that you get all the benefits to the possibility consisted of in your subheadings, headlines, and bullets, for this reason. Obviously there are likewise surfers who will read your whole page, so you will need to have great copy, which supplies greater information and all the details the possibility requires to decide.
Given that the surfer can not touch the product it is important that they get as much visual details as they require. The important thing is that the landing page is focused on what the prospect wants. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they must go to a landing page where they just see pictures of gold plated doorknobs, and just read text that explains the features and benefits of gold plated doorknobs.
Do not ask the internet user to click through to another page and attempt to close the sale there. You should close the sale on your landing page. If you are only looking to produce leads, have the type they need to fill out on the landing page.
The landing page is an extremely important element of a Google AdWords campaign. You ought to invest the exact same quantity of time, if not more, producing your landing page as you do producing your ad and creating your keywords. By developing effective landing pages you can improve the general profitability of your projects. Improving the profitability of your campaign can enable you to bid more per keyword and create more traffic. In end, the landing page is an important part of your search engine marketing and must not be overlooked.
If a web surfer clicked an ad expecting to discover gold plated doorknobs, then you much better make sure the matching landing page has just that. Ideally you want the web surfer to click only twice, when on your ad, and when on your landing page to get to your order page. As I said in the past, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its task by generating enough interest in the surfer to click through to your landing page.