In producing a Google AdWords project, marketers typically invest the majority of their time developing their advertisements and researching their keywords. There is often little or no idea to where the surfer will be sent out when the advertisement does its task and generates a click. Typically marketers send the surfer to the house page of their website, hoping the site will do the rest of the work. These advertisers are neglecting an extremely important part of their AdWords project: the landing page. A good landing page is just as important as a good advertisement, great keywords and tactical bidding. By creating an efficient landing page marketers can increase conversions, which will make their campaigns more rewarding and competitive.
When producing your landing page keep in mind to make it particular to the ad that is sending out the traffic. If a surfer clicked an advertisement anticipating to find gold plated doorknobs, then you much better make sure the matching landing page has just that.
The role of your advertisement is to get clicks. The role of your landing page is to convert those clicks into sales or leads. Make sure you can transform the web surfer within 3 clicks or less. , if the surfer has to click more than 3 times to purchase your product you will most likely lose the sale.. Ideally you desire the surfer to click only two times, when on your advertisement, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Remember that web surfers are impatient. You require to provide what they desire with as little effort as possible on their part. It is important to always keep your original objective (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when creating your landing page.
The landing page is where you will use all your copywriting skills to complete the sale. As I said previously, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the room you need to discuss all the advantages and functions of your service or product. It is very important to keep in mind that your landing page is your sales page.
Your advertisement did its task by generating enough interest in the internet user to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to finish the sale. How will your product or service benefit her?
Continue to broaden on your heading in your copy with more benefits for the prospect, and support these benefits with the features of your services or product. Do this throughout your copy and with subheadings. Make sure you keep the possibility interested and attempt to build some enjoyment in your services or product.
Bullets can be utilized to sum up all advantages the possibility will acquire from your product or service. They can likewise summarize all the issues your prospect is experiencing and that your item or service can fix.
Subheadings, bullets and headlines are very crucial aspects of your landing page. If an internet user is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are likewise surfers who will read your whole page, so you will need to have excellent copy, which offers greater detail and all the details the prospect requires to make a choice.
Pictures are typically extremely effective, especially if you are offering a product. In this case make certain the web surfer gets a great, clear take a look at the product. Because the surfer can not touch the item it is essential that they get as much visual details as they need. Your copy ought to support your images and your photos need to support your copy. The important thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they only see photos of gold plated doorknobs, and only read text that describes the features and benefits of gold plated doorknobs.
Lastly, at some time you will require to ask for the sale. This all requirements to be done on your landing page. Do not ask the web surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. The surfer needs to just have to click through to your order page to provide their credit card details. If you are just looking to produce leads, have the type they require to complete on the landing page as well.
The landing page is a very essential element of a Google AdWords project. You should invest the exact same quantity of time, if not more, producing your landing page as you do creating your ad and producing your keywords. By creating efficient landing pages you can improve the total success of your projects. Improving the success of your project can permit you to bid more per keyword and produce more traffic. In end, the landing page is an integral part of your online search engine marketing and ought to not be ignored.
If an internet user clicked an advertisement anticipating to discover gold plated doorknobs, then you better make sure the matching landing page has simply that. Ideally you want the internet user to click only twice, as soon as on your ad, and when on your landing page to get to your order page. As I stated in the past, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your ad did its task by generating enough interest in the internet user to click through to your landing page.