These marketers are ignoring a very crucial part of their AdWords campaign: the landing page. A great landing page is simply as important as a good ad, great keywords and strategic bidding. By developing a reliable landing page marketers can increase conversions, which will make their projects more lucrative and competitive.
When developing your landing page keep in mind to make it specific to the ad that is sending out the traffic. If an internet user clicked an ad expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has simply that.
The role of your ad is to get clicks. The function of your landing page is to convert those clicks into sales or leads. Make sure you can convert the web surfer within 3 clicks or less. , if the internet user has to click more than 3 times to buy your item you will probably lose the sale.. Ideally you want the web surfer to click just two times, as soon as on your advertisement, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
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Keep in mind that web surfers are impatient. You require to give them what they desire with as little effort as possible on their part. It is important to constantly keep your initial goal (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when developing your landing page.
The landing page is where you will use all your copywriting abilities to complete the sale. As I said before, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the space you require to describe all the benefits and functions of your product and services. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its job by generating adequate interest in the surfer to click through to your landing page. Now you should continue to hook and draw the prospect into your copy to complete the sale. The best way to do this is through an excellent headline. This heading must hook the possibility by interesting her self-interest. What’s in it for her? How will your product and services benefit her?
Continue to broaden on your headline in your copy with more benefits for the possibility, and support these benefits with the functions of your item or service. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to build some excitement in your services or product.
Bullets can be used to sum up all benefits the prospect will acquire from your product or service. They can also sum up all the issues your prospect is experiencing and that your product or service can fix.
Bullets, subheadings and headlines are really important aspects of your landing page. If a surfer is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are also internet users who will read your whole page, so you will need to have great copy, which offers higher detail and all the information the prospect requires to make a choice.
Since the web surfer can not touch the item it is essential that they get as much visual info as they need. The essential thing is that the landing page is focused on what the prospect wants. If the possibility is looking for gold plated doorknobs, then when they click your ad they ought to go to a landing page where they only see photos of gold plated doorknobs, and only check out text that describes the features and advantages of gold plated doorknobs.
Do not ask the surfer to click through to another page and attempt to close the sale there. You must close the sale on your landing page. If you are only looking to generate leads, have the type they require to fill out on the landing page.
The landing page is an extremely crucial aspect of a Google AdWords project. You must spend the very same amount of time, if not more, creating your landing page as you do creating your ad and creating your keywords. By creating reliable landing pages you can improve the overall success of your projects. Improving the profitability of your campaign can permit you to bid more per keyword and create more traffic. In end, the landing page is an integral part of your search engine marketing and need to not be disregarded.
If a surfer clicked an ad anticipating to find gold plated doorknobs, then you much better make sure the matching landing page has simply that. Preferably you want the internet user to click just twice, as soon as on your ad, and once on your landing page to get to your order page. As I stated in the past, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its task by producing adequate interest in the web surfer to click through to your landing page.
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