These advertisers are disregarding a very important part of their AdWords project: the landing page. A great landing page is simply as crucial as an excellent ad, great keywords and strategic bidding. By developing an effective landing page marketers can increase conversions, which will make their projects more profitable and competitive.
When developing your landing page keep in mind to make it specific to the advertisement that is sending the traffic. Similar to everything else, the landing page need to be highly targeted. If a web surfer clicked an advertisement anticipating to find gold plated doorknobs, then you better ensure the corresponding landing page has just that. There is absolutely nothing even worse than having a customer who is all set to purchase however can’t.
The role of your advertisement is to get clicks. The role of your landing page is to transform those clicks into leads or sales. Ensure you can transform the surfer within 3 clicks or less. , if the surfer has to click more than 3 times to purchase your product you will probably lose the sale.. Preferably you desire the surfer to click just twice, when on your advertisement, and when on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
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Keep in mind that web surfers are impatient. You require to give them what they desire with as little effort as possible on their part. For that reason, it is very important to constantly keep your initial goal (conversions) in mind, along with to describe the specific keywords and contacts us to action in your ad, when developing your landing page.
The landing page is where you will use all your copywriting skills to finish the sale. As I said before, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the room you require to describe all the benefits and features of your service or product. It is essential to keep in mind that your landing page is your sales page.
Your ad did its task by producing adequate interest in the internet user to click through to your landing page. Now you ought to continue to hook and draw the possibility into your copy to complete the sale. How will your item or service benefit her?
Continue to broaden on your headline in your copy with more advantages for the prospect, and support these benefits with the functions of your services or product. Do this throughout your copy and with subheadings. Make certain you keep the possibility interested and attempt to build some enjoyment in your service or product.
Use plenty of bullets and lists in your copy to show your advantages and features. Bullets are basically small headings. Bullets can be utilized to summarize all advantages the possibility will acquire from your services or product. They can likewise summarize all the problems your possibility is experiencing which your services or product can solve.
Subheadings, headlines and bullets are extremely important elements of your landing page. If a surfer is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are likewise surfers who will read your whole page, so you will need to have excellent copy, which supplies greater detail and all the details the prospect requires to make a decision.
Pictures are normally very reliable, especially if you are offering an item. In this case ensure the surfer gets an excellent, clear look at the product. Since the internet user can not touch the product it is important that they get as much visual details as they need. Your copy must support your images and your photos should support your copy. The essential thing is that the landing page is focused on what the prospect wants. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they should go to a landing page where they only see photos of gold plated doorknobs, and just read text that describes the features and benefits of gold plated doorknobs.
Do not ask the internet user to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. If you are only looking to generate leads, have the form they require to fill out on the landing page.
The landing page is a really important aspect of a Google AdWords campaign. You need to invest the same amount of time, if not more, creating your landing page as you do creating your ad and generating your keywords. By developing reliable landing pages you can improve the total success of your projects. Improving the profitability of your project can allow you to bid more per keyword and create more traffic. In end, the landing page is an integral part of your search engine marketing and must not be overlooked.
If a web surfer clicked an advertisement expecting to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that. Ideally you want the surfer to click only two times, once on your ad, and once on your landing page to get to your order page. As I said previously, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its job by creating sufficient interest in the internet user to click through to your landing page.
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