These marketers are overlooking a really important part of their AdWords campaign: the landing page. An excellent landing page is just as essential as an excellent advertisement, excellent keywords and tactical bidding. By developing a reliable landing page marketers can increase conversions, which will make their projects more competitive and lucrative.
When creating your landing page keep in mind to make it particular to the advertisement that is sending the traffic. Similar to whatever else, the landing page must be extremely targeted. You better make sure the corresponding landing page has just that if a web surfer clicked an advertisement expecting to find gold plated doorknobs. There is absolutely nothing even worse than having a consumer who is all set to purchase but can’t.
The role of your landing page is to convert those clicks into sales or leads. If the internet user has to click more than 3 times to purchase your product you will probably lose the sale. Preferably you desire the web surfer to click just two times, once on your ad, and once on your landing page to get to your order page.
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Bear in mind that internet users are restless. You need to give them what they desire with as little effort as possible on their part. It is crucial to always keep your original objective (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when producing your landing page.
The landing page is where you will use all your copywriting abilities to complete the sale. As I stated previously, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the space you require to discuss all the benefits and features of your services or product. It is crucial to bear in mind that your landing page is your sales page.
Your ad did its job by producing enough interest in the surfer to click through to your landing page. Now you must continue to hook and draw the possibility into your copy to finish the sale. The very best way to do this is through an excellent heading. This headline should hook the prospect by interesting her self-interest. What remains in it for her? How will your services or product benefit her?
Continue to expand on your headline in your copy with more benefits for the possibility, and support these advantages with the functions of your services or product. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to develop some excitement in your services or product.
Bullets can be utilized to sum up all benefits the possibility will gain from your item or service. They can also sum up all the problems your possibility is experiencing and that your product or service can solve.
Bullets, subheadings and headlines are extremely essential aspects of your landing page. If a surfer is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are also internet users who will read your entire page, so you will require to have great copy, which supplies greater detail and all the info the prospect requires to make a choice.
Since the web surfer can not touch the item it is important that they get as much visual information as they require. The essential thing is that the landing page is focused on what the prospect wants. If the possibility is looking for gold plated doorknobs, then when they click your ad they ought to go to a landing page where they only see images of gold plated doorknobs, and just read text that explains the functions and advantages of gold plated doorknobs.
Do not ask the web surfer to click through to another page and attempt to close the sale there. You should close the sale on your landing page. If you are just looking to generate leads, have the kind they need to fill out on the landing page.
You should spend the very same amount of time, if not more, developing your landing page as you do producing your ad and creating your keywords. By developing effective landing pages you can enhance the overall profitability of your campaigns.
If a surfer clicked an advertisement expecting to find gold plated doorknobs, then you much better make sure the matching landing page has just that. Preferably you desire the web surfer to click only two times, once on your advertisement, and when on your landing page to get to your order page. As I said previously, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your advertisement did its task by producing adequate interest in the surfer to click through to your landing page.
SamCart and Thinkific