In creating a Google AdWords project, advertisers frequently invest the majority of their time developing their ads and researching their keywords. When the ad does its task and generates a click, there is frequently little or no idea to where the surfer will be sent. Typically advertisers send out the web surfer to the web page of their website, hoping the website will do the rest of the work. These advertisers are overlooking a very important part of their AdWords project: the landing page. A great landing page is simply as essential as a great ad, great keywords and strategic bidding. By developing an efficient landing page advertisers can increase conversions, which will make their campaigns more competitive and rewarding.
When producing your landing page remember to make it particular to the ad that is sending out the traffic. Just like everything else, the landing page should be highly targeted. If a surfer clicked an ad expecting to find gold plated doorknobs, then you much better make certain the matching landing page has just that. There is absolutely nothing worse than having a consumer who is all set to buy but can’t.
The function of your landing page is to convert those clicks into leads or sales. If the internet user has to click more than 3 times to buy your item you will most likely lose the sale. Ideally you want the web surfer to click only two times, as soon as on your ad, and as soon as on your landing page to get to your order page.
SamCart Brian Moran
Keep in mind that internet users are impatient. You need to give them what they desire with as little effort as possible on their part. It is important to always keep your initial objective (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when producing your landing page.
As I stated in the past, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its job by producing sufficient interest in the internet user to click through to your landing page. Now you should continue to hook and draw the prospect into your copy to finish the sale. How will your product or service benefit her?
Continue to expand on your headline in your copy with more benefits for the possibility, and support these advantages with the features of your product or service. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and try to build some excitement in your services or product.
Use lots of bullets and lists in your copy to show your benefits and functions. Bullets are basically tiny headlines. Bullets can be utilized to summarize all advantages the prospect will gain from your item or service. They can also summarize all the issues your possibility is experiencing and that your product or service can solve.
Subheadings, bullets and headings are really important elements of your landing page. If a surfer is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are also internet users who will read your entire page, so you will require to have excellent copy, which supplies greater information and all the info the prospect requires to make a decision.
Photos are normally extremely reliable, especially if you are selling a product. In this case make sure the surfer gets a great, clear look at the product. Since the surfer can not touch the item it is necessary that they get as much visual information as they need. Your copy must support your pictures and your images need to support your copy. The crucial thing is that the landing page is focused on what the possibility desires. So if the prospect is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they just see photos of gold plated doorknobs, and only check out text that describes the functions and benefits of gold plated doorknobs.
Lastly, at some point you will need to ask for the sale. This all needs to be done on your landing page. Do not ask the surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. The internet user should just have to click through to your order page to offer their charge card info. Have the form they need to fill out on the landing page as well if you are just looking to create leads.
You need to spend the exact same amount of time, if not more, developing your landing page as you do developing your ad and generating your keywords. By developing reliable landing pages you can improve the total profitability of your campaigns.
If an internet user clicked an ad expecting to find gold plated doorknobs, then you better make sure the matching landing page has simply that. Ideally you desire the web surfer to click only two times, once on your advertisement, and as soon as on your landing page to get to your order page. As I stated in the past, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its task by creating enough interest in the surfer to click through to your landing page.
SamCart Brian Moran