These marketers are disregarding a very crucial part of their AdWords campaign: the landing page. A good landing page is just as important as an excellent advertisement, great keywords and strategic bidding. By developing a reliable landing page marketers can increase conversions, which will make their campaigns more competitive and rewarding.
When developing your landing page remember to make it specific to the ad that is sending the traffic. As with everything else, the landing page need to be extremely targeted. You much better make sure the matching landing page has simply that if a web surfer clicked an advertisement anticipating to discover gold plated doorknobs. There is absolutely nothing even worse than having a consumer who is prepared to purchase however can’t.
The function of your advertisement is to get clicks. The function of your landing page is to transform those clicks into sales or leads. Ensure you can transform the web surfer within 3 clicks or less. If the surfer has to click more than 3 times to purchase your product you will probably lose the sale. Preferably you want the surfer to click only twice, as soon as on your advertisement, and when on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that surfers are restless. You require to provide what they want with as little effort as possible on their part. It is important to constantly keep your initial objective (conversions) in mind, as well as to refer to the particular keywords and calls to action in your ad, when creating your landing page.
As I stated before, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its job by creating sufficient interest in the web surfer to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to finish the sale. The very best method to do this is through a great heading. This headline should hook the prospect by appealing to her self-interest. What remains in it for her? How will your service or product benefit her?
Continue to broaden on your headline in your copy with more advantages for the possibility, and support these advantages with the features of your services or product. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and attempt to build some enjoyment in your product and services.
Bullets can be used to summarize all advantages the possibility will gain from your item or service. They can also summarize all the problems your prospect is experiencing and that your product or service can resolve.
Headings, bullets and subheadings are very important aspects of your landing page. As I said above, surfers are impulsive and impatient. They tend to be in a hurry and want pleasure principle. As a result, they typically just scan the page. If a web surfer is scanning your page, they will only read your headline, subheadings, and bullets. It is very important that you get all the benefits to the prospect included in your subheadings, headlines, and bullets, for this reason. Obviously there are also surfers who will read your whole page, so you will require to have great copy, which offers greater detail and all the info the possibility requires to decide.
Images are typically extremely efficient, specifically if you are selling a product. In this case make sure the surfer gets a good, clear take a look at the product. Because the web surfer can not touch the item it is necessary that they get as much visual information as they need. Your copy must support your pictures and your photos ought to support your copy. The essential thing is that the landing page is focused on what the possibility desires. If the prospect is looking for gold plated doorknobs, then when they click your ad they must go to a landing page where they just see pictures of gold plated doorknobs, and just read text that explains the features and benefits of gold plated doorknobs.
Do not ask the web surfer to click through to another page and attempt to close the sale there. You should close the sale on your landing page. If you are only looking to produce leads, have the kind they require to fill out on the landing page.
The landing page is a really crucial aspect of a Google AdWords campaign. You should spend the very same quantity of time, if not more, creating your landing page as you do developing your advertisement and creating your keywords. By developing reliable landing pages you can improve the total success of your projects. Improving the profitability of your campaign can enable you to bid more per keyword and generate more traffic. In end, the landing page is an important part of your online search engine marketing and ought to not be neglected.
If a web surfer clicked an advertisement anticipating to find gold plated doorknobs, then you better make sure the corresponding landing page has just that. Preferably you desire the surfer to click just twice, when on your ad, and once on your landing page to get to your order page. As I stated in the past, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its job by producing adequate interest in the internet user to click through to your landing page.