In producing a Google AdWords project, advertisers often invest the majority of their time developing their advertisements and investigating their keywords. There is typically little or no idea to where the surfer will be sent out when the ad does its job and generates a click. Frequently marketers send the web surfer to the house page of their website, hoping the website will do the rest of the work. These advertisers are ignoring a very vital part of their AdWords project: the landing page. A good landing page is just as important as an excellent advertisement, excellent keywords and strategic bidding. By creating a reliable landing page marketers can increase conversions, which will make their projects more rewarding and competitive.
When producing your landing page remember to make it particular to the advertisement that is sending out the traffic. Similar to everything else, the landing page need to be extremely targeted. You much better make sure the matching landing page has just that if a surfer clicked an ad anticipating to discover gold plated doorknobs. There is absolutely nothing even worse than having a consumer who is prepared to purchase however can’t.
The role of your ad is to get clicks. The function of your landing page is to convert those clicks into sales or leads. Make sure you can transform the internet user within 3 clicks or less. If the web surfer has to click more than 3 times to purchase your item you will probably lose the sale. Preferably you want the internet user to click just twice, as soon as on your ad, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Bear in mind that surfers are restless. You need to provide what they want with as little effort as possible on their part. Therefore, it is essential to always keep your initial goal (conversions) in mind, in addition to to refer to the particular keywords and contacts us to action in your ad, when creating your landing page.
The landing page is where you will use all your copywriting abilities to complete the sale. As I said previously, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the space you require to discuss all the advantages and features of your service or product. It is essential to keep in mind that your landing page is your sales page.
Your ad did its job by producing enough interest in the surfer to click through to your landing page. Now you must continue to hook and draw the possibility into your copy to finish the sale. The finest way to do this is through a good headline. This headline should hook the possibility by appealing to her self-interest. What remains in it for her? How will your product and services benefit her?
Continue to broaden on your headline in your copy with more advantages for the possibility, and support these advantages with the features of your product and services. Do this throughout your copy and with subheadings. Make sure you keep the possibility interested and try to develop some enjoyment in your item or service.
Bullets can be used to sum up all advantages the possibility will gain from your product or service. They can likewise summarize all the issues your possibility is experiencing and that your item or service can resolve.
Subheadings, headings and bullets are extremely important aspects of your landing page. If a web surfer is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are likewise web surfers who will read your entire page, so you will need to have excellent copy, which provides greater information and all the info the prospect needs to make a decision.
Images are typically very effective, specifically if you are offering an item. In this case ensure the internet user gets a good, clear look at the item. Given that the web surfer can not touch the item it is essential that they get as much visual details as they need. Your copy should support your photos and your photos must support your copy. The essential thing is that the landing page is concentrated on what the prospect desires. So if the possibility is looking for gold plated doorknobs, then when they click your ad they ought to go to a landing page where they only see images of gold plated doorknobs, and only read text that explains the features and advantages of gold plated doorknobs.
Do not ask the web surfer to click through to another page and attempt to close the sale there. You should close the sale on your landing page. If you are just looking to produce leads, have the form they require to fill out on the landing page.
You should spend the exact same amount of time, if not more, developing your landing page as you do creating your ad and creating your keywords. By creating effective landing pages you can enhance the total success of your campaigns.
If a web surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has just that. Ideally you desire the surfer to click only twice, as soon as on your ad, and when on your landing page to get to your order page. As I stated in the past, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your advertisement did its task by generating enough interest in the surfer to click through to your landing page.