These marketers are overlooking a really important part of their AdWords project: the landing page. An excellent landing page is just as important as an excellent advertisement, great keywords and tactical bidding. By producing an effective landing page advertisers can increase conversions, which will make their projects more competitive and profitable.
When creating your landing page keep in mind to make it specific to the ad that is sending the traffic. Just like everything else, the landing page should be extremely targeted. If an internet user clicked an advertisement anticipating to find gold plated doorknobs, then you much better make certain the corresponding landing page has just that. There is nothing worse than having a client who is prepared to buy however can’t.
The role of your ad is to get clicks. The role of your landing page is to transform those clicks into leads or sales. Ensure you can transform the surfer within 3 clicks or less. , if the internet user has to click more than 3 times to buy your item you will probably lose the sale.. Preferably you want the web surfer to click just two times, when on your advertisement, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Remember that surfers are impatient. You require to give them what they desire with as little effort as possible on their part. It is crucial to always keep your initial goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when creating your landing page.
The landing page is where you will utilize all your copywriting skills to complete the sale. As I stated previously, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the space you require to explain all the benefits and functions of your product and services. It is necessary to bear in mind that your landing page is your sales page.
Your ad did its job by generating sufficient interest in the surfer to click through to your landing page. Now you need to continue to hook and draw the possibility into your copy to complete the sale. The very best method to do this is through an excellent heading. This heading must hook the prospect by interesting her self-interest. What remains in it for her? How will your item or service benefit her?
Continue to broaden on your heading in your copy with more benefits for the prospect, and support these benefits with the features of your service or product. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and try to develop some excitement in your product and services.
Usage plenty of bullets and lists in your copy to reveal your benefits and functions. Bullets are basically tiny headlines. Bullets can be used to summarize all advantages the possibility will get from your services or product. They can also summarize all the issues your prospect is experiencing which your service or product can solve.
Subheadings, bullets and headings are really crucial aspects of your landing page. If a web surfer is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are also internet users who will read your whole page, so you will require to have great copy, which provides higher information and all the info the possibility needs to make a decision.
Given that the web surfer can not touch the item it is crucial that they get as much visual information as they require. The essential thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they only see photos of gold plated doorknobs, and only check out text that describes the functions and benefits of gold plated doorknobs.
Do not ask the internet user to click through to another page and attempt to close the sale there. You must close the sale on your landing page. If you are just looking to generate leads, have the type they need to fill out on the landing page.
The landing page is a really important element of a Google AdWords campaign. You need to spend the same amount of time, if not more, creating your landing page as you do developing your advertisement and producing your keywords. By developing reliable landing pages you can enhance the overall success of your campaigns. Improving the profitability of your project can permit you to bid more per keyword and generate more traffic. In end, the landing page is an integral part of your online search engine marketing and ought to not be neglected.
If a web surfer clicked an advertisement anticipating to find gold plated doorknobs, then you better make sure the matching landing page has just that. Preferably you desire the internet user to click just two times, as soon as on your ad, and as soon as on your landing page to get to your order page. As I said before, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your advertisement did its job by creating adequate interest in the internet user to click through to your landing page.