In producing a Google AdWords project, advertisers typically spend many of their time creating their advertisements and researching their keywords. There is frequently little or no idea to where the internet user will be sent when the advertisement does its job and produces a click. Typically advertisers send out the surfer to the home page of their site, hoping the site will do the remainder of the work. These marketers are ignoring an extremely fundamental part of their AdWords project: the landing page. An excellent landing page is simply as essential as an excellent advertisement, good keywords and tactical bidding. By developing an effective landing page marketers can increase conversions, which will make their projects more successful and competitive.
When producing your landing page remember to make it particular to the advertisement that is sending the traffic. As with everything else, the landing page must be extremely targeted. You better make sure the matching landing page has simply that if a surfer clicked an ad expecting to find gold plated doorknobs. There is absolutely nothing even worse than having a customer who is prepared to purchase but can’t.
The function of your ad is to get clicks. The function of your landing page is to transform those clicks into sales or leads. Make certain you can convert the web surfer within 3 clicks or less. If the internet user has to click more than 3 times to purchase your product you will probably lose the sale. Preferably you want the surfer to click just twice, once on your ad, and when on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
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Keep in mind that internet users are impatient. You need to give them what they want with as little effort as possible on their part. For that reason, it is essential to constantly keep your initial objective (conversions) in mind, in addition to to describe the particular keywords and contacts us to action in your advertisement, when developing your landing page.
The landing page is where you will utilize all your copywriting skills to complete the sale. As I said in the past, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the space you need to discuss all the advantages and functions of your product and services. It is very important to keep in mind that your landing page is your sales page.
Your advertisement did its job by producing adequate interest in the internet user to click through to your landing page. Now you should continue to hook and draw the prospect into your copy to finish the sale. The very best way to do this is through a great heading. This heading should hook the prospect by interesting her self-interest. What remains in it for her? How will your item or service benefit her?
Continue to expand on your headline in your copy with more advantages for the possibility, and support these advantages with the functions of your services or product. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to build some excitement in your services or product.
Bullets can be utilized to sum up all advantages the prospect will acquire from your product or service. They can likewise sum up all the issues your possibility is experiencing and that your product or service can resolve.
Headlines, bullets and subheadings are extremely crucial elements of your landing page. As I stated above, internet users are impatient and impulsive. They tend to be in a rush and want pleasure principle. As an outcome, they typically only scan the page. If a web surfer is scanning your page, they will only read your headline, subheadings, and bullets. It is necessary that you get all the benefits to the prospect included in your subheadings, bullets, and headlines, for this reason. Obviously there are also web surfers who will read your whole page, so you will need to have excellent copy, which supplies higher information and all the details the prospect needs to decide.
Because the surfer can not touch the product it is crucial that they get as much visual information as they require. The crucial thing is that the landing page is focused on what the possibility desires. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they need to go to a landing page where they only see photos of gold plated doorknobs, and just check out text that explains the features and advantages of gold plated doorknobs.
Do not ask the web surfer to click through to another page and try to close the sale there. You need to close the sale on your landing page. If you are only looking to produce leads, have the kind they require to fill out on the landing page.
The landing page is a very crucial element of a Google AdWords campaign. You ought to invest the same amount of time, if not more, developing your landing page as you do developing your advertisement and producing your keywords. By producing efficient landing pages you can improve the overall success of your projects. Improving the profitability of your campaign can permit you to bid more per keyword and create more traffic. In end, the landing page is an integral part of your search engine marketing and ought to not be ignored.
If an internet user clicked an ad anticipating to find gold plated doorknobs, then you better make sure the matching landing page has just that. Ideally you want the surfer to click only two times, when on your ad, and when on your landing page to get to your order page. As I stated previously, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its task by generating sufficient interest in the surfer to click through to your landing page.
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