In producing a Google AdWords project, advertisers frequently invest many of their time developing their advertisements and investigating their keywords. There is often little or no thought to where the surfer will be sent out when the ad does its job and produces a click. Typically marketers send the surfer to the home page of their website, hoping the site will do the remainder of the work. These marketers are overlooking a really vital part of their AdWords project: the landing page. A great landing page is simply as crucial as a good advertisement, good keywords and tactical bidding. By developing an efficient landing page marketers can increase conversions, which will make their campaigns more lucrative and competitive.
When producing your landing page remember to make it particular to the advertisement that is sending out the traffic. As with whatever else, the landing page need to be extremely targeted. If an internet user clicked an advertisement expecting to discover gold plated doorknobs, then you much better make sure the corresponding landing page has simply that. There is nothing even worse than having a consumer who is prepared to purchase however can’t.
The function of your advertisement is to get clicks. The role of your landing page is to convert those clicks into leads or sales. Make certain you can transform the web surfer within 3 clicks or less. If the internet user needs to click more than 3 times to purchase your item you will most likely lose the sale. Preferably you desire the surfer to click only two times, when on your ad, and when on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that internet users are impatient. You need to give them what they desire with as little effort as possible on their part. It is essential to constantly keep your initial goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when creating your landing page.
As I stated before, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its job by creating enough interest in the surfer to click through to your landing page. Now you should continue to hook and draw the prospect into your copy to finish the sale. The best way to do this is through a great heading. This headline should hook the possibility by attracting her self-interest. What’s in it for her? How will your product or service benefit her?
Continue to expand on your headline in your copy with more benefits for the prospect, and support these advantages with the features of your item or service. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to build some excitement in your services or product.
Bullets can be used to summarize all advantages the possibility will gain from your item or service. They can also sum up all the issues your prospect is experiencing and that your product or service can resolve.
Headings, bullets and subheadings are really crucial aspects of your landing page. If a surfer is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are also web surfers who will read your entire page, so you will need to have great copy, which provides higher detail and all the details the possibility requires to make a decision.
Photos are typically very effective, especially if you are selling an item. In this case make certain the web surfer gets a great, clear look at the product. Given that the surfer can not touch the product it is essential that they get as much visual information as they require. Your copy ought to support your photos and your pictures should support your copy. The essential thing is that the landing page is focused on what the possibility wants. If the possibility is looking for gold plated doorknobs, then when they click your ad they ought to go to a landing page where they just see photos of gold plated doorknobs, and just check out text that explains the features and benefits of gold plated doorknobs.
Lastly, at some time you will require to request the sale. This all needs to be done on your landing page. Do not ask the web surfer to click through to another page and attempt to close the sale there. You must close the sale on your landing page. The internet user needs to only need to click through to your order page to offer their credit card details. Have the kind they require to fill out on the landing page as well if you are just looking to generate leads.
You need to spend the very same quantity of time, if not more, creating your landing page as you do developing your ad and producing your keywords. By creating effective landing pages you can enhance the overall success of your projects.
If a surfer clicked an ad anticipating to find gold plated doorknobs, then you much better make sure the matching landing page has just that. Preferably you desire the internet user to click only two times, as soon as on your ad, and as soon as on your landing page to get to your order page. As I said in the past, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your ad did its task by generating adequate interest in the surfer to click through to your landing page.