In creating a Google AdWords project, advertisers often spend the majority of their time creating their advertisements and researching their keywords. When the ad does its task and creates a click, there is often little or no thought to where the web surfer will be sent. Typically advertisers send the surfer to the house page of their website, hoping the website will do the rest of the work. These advertisers are overlooking a really vital part of their AdWords campaign: the landing page. A great landing page is just as important as a great advertisement, great keywords and strategic bidding. By producing an efficient landing page marketers can increase conversions, which will make their projects more competitive and profitable.
When producing your landing page remember to make it specific to the advertisement that is sending the traffic. Similar to everything else, the landing page must be extremely targeted. If an internet user clicked an advertisement expecting to discover gold plated doorknobs, then you better make sure the matching landing page has just that. There is nothing worse than having a consumer who is prepared to purchase but can’t.
The function of your advertisement is to get clicks. The function of your landing page is to convert those clicks into leads or sales. Make certain you can convert the internet user within 3 clicks or less. If the surfer has to click more than 3 times to buy your product you will most likely lose the sale. Preferably you want the internet user to click only two times, when on your ad, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that web surfers are restless. You require to provide what they desire with as little effort as possible on their part. It is crucial to constantly keep your initial objective (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when creating your landing page.
The landing page is where you will use all your copywriting abilities to complete the sale. As I stated before, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the space you require to discuss all the advantages and functions of your services or product. It is necessary to bear in mind that your landing page is your sales page.
Your advertisement did its task by producing adequate interest in the internet user to click through to your landing page. Now you need to continue to hook and draw the possibility into your copy to complete the sale. How will your item or service benefit her?
Continue to broaden on your headline in your copy with more advantages for the possibility, and support these advantages with the features of your item or service. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and attempt to develop some enjoyment in your service or product.
Bullets can be used to sum up all benefits the prospect will get from your product or service. They can also summarize all the problems your prospect is experiencing and that your item or service can solve.
Subheadings, headings and bullets are extremely essential aspects of your landing page. As I said above, web surfers are spontaneous and impatient. They tend to be in a hurry and desire instant satisfaction. As a result, they typically only scan the page. If an internet user is scanning your page, they will only read your headline, subheadings, and bullets. It is very important that you get all the benefits to the prospect consisted of in your subheadings, headings, and bullets, for this factor. Obviously there are likewise internet users who will read your entire page, so you will need to have good copy, which provides higher information and all the info the possibility requires to decide.
Considering that the surfer can not touch the product it is important that they get as much visual info as they require. The crucial thing is that the landing page is focused on what the prospect desires. If the prospect is looking for gold plated doorknobs, then when they click your ad they must go to a landing page where they only see images of gold plated doorknobs, and only check out text that describes the functions and benefits of gold plated doorknobs.
Do not ask the surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. If you are only looking to create leads, have the type they need to fill out on the landing page.
The landing page is a really crucial element of a Google AdWords project. You should invest the same quantity of time, if not more, producing your landing page as you do developing your ad and generating your keywords. By producing reliable landing pages you can enhance the total profitability of your campaigns. Improving the success of your project can enable you to bid more per keyword and create more traffic. In end, the landing page is an important part of your online search engine marketing and must not be disregarded.
If a surfer clicked an advertisement anticipating to discover gold plated doorknobs, then you much better make sure the corresponding landing page has just that. Ideally you desire the surfer to click only two times, once on your advertisement, and when on your landing page to get to your order page. As I stated previously, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your ad did its task by creating enough interest in the internet user to click through to your landing page.