These marketers are ignoring a very important part of their AdWords campaign: the landing page. A great landing page is simply as crucial as an excellent ad, good keywords and strategic bidding. By creating a reliable landing page marketers can increase conversions, which will make their campaigns more lucrative and competitive.
When producing your landing page keep in mind to make it specific to the ad that is sending the traffic. As with everything else, the landing page must be highly targeted. You much better make sure the corresponding landing page has simply that if a web surfer clicked an advertisement anticipating to discover gold plated doorknobs. There is nothing worse than having a customer who is prepared to buy however can’t.
The role of your landing page is to transform those clicks into sales or leads. If the web surfer has to click more than 3 times to buy your item you will probably lose the sale. Preferably you want the surfer to click only two times, when on your ad, and once on your landing page to get to your order page.
Bear in mind that internet users are impatient. You require to provide what they desire with as little effort as possible on their part. For that reason, it is essential to constantly keep your original goal (conversions) in mind, in addition to to refer to the specific keywords and contacts us to action in your advertisement, when developing your landing page.
As I said in the past, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your ad did its task by creating sufficient interest in the internet user to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to finish the sale. The very best method to do this is through a good heading. This heading ought to hook the prospect by appealing to her self-interest. What remains in it for her? How will your service or product benefit her?
Continue to expand on your headline in your copy with more advantages for the prospect, and support these advantages with the features of your product or service. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and try to build some excitement in your services or product.
Use a lot of bullets and lists in your copy to show your advantages and functions. Bullets are essentially small headings. Bullets can be used to summarize all benefits the possibility will acquire from your services or product. They can likewise summarize all the problems your prospect is experiencing and that your product and services can resolve.
Subheadings, bullets and headlines are very important aspects of your landing page. If a web surfer is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are likewise internet users who will read your whole page, so you will need to have great copy, which provides greater information and all the info the prospect needs to make a decision.
Pictures are usually really reliable, especially if you are offering an item. In this case ensure the web surfer gets a good, clear appearance at the item. Given that the internet user can not touch the item it is necessary that they get as much visual information as they need. Your copy should support your pictures and your photos need to support your copy. The crucial thing is that the landing page is concentrated on what the possibility desires. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they should go to a landing page where they just see photos of gold plated doorknobs, and just check out text that explains the features and benefits of gold plated doorknobs.
Finally, at some point you will need to ask for the sale. This all needs to be done on your landing page. Do not ask the web surfer to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. The web surfer should only need to click through to your order page to provide their credit card information. Have the kind they require to fill out on the landing page as well if you are only looking to produce leads.
You need to invest the very same amount of time, if not more, producing your landing page as you do developing your ad and creating your keywords. By producing reliable landing pages you can improve the overall profitability of your projects.
If a surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has just that. Ideally you desire the surfer to click just two times, as soon as on your advertisement, and when on your landing page to get to your order page. As I stated previously, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your ad did its task by producing adequate interest in the internet user to click through to your landing page.