In producing a Google AdWords project, advertisers often invest most of their time creating their ads and investigating their keywords. When the ad does its task and produces a click, there is frequently little or no idea to where the internet user will be sent. Typically marketers send the web surfer to the web page of their website, hoping the website will do the rest of the work. These marketers are ignoring a very crucial part of their AdWords project: the landing page. A great landing page is simply as important as an excellent ad, good keywords and strategic bidding. By developing an effective landing page marketers can increase conversions, which will make their campaigns more competitive and profitable.
When creating your landing page keep in mind to make it specific to the advertisement that is sending the traffic. Just like whatever else, the landing page must be extremely targeted. You much better make sure the corresponding landing page has just that if a web surfer clicked an ad expecting to find gold plated doorknobs. There is nothing worse than having a client who is all set to buy however can’t.
The role of your landing page is to convert those clicks into leads or sales. If the internet user has to click more than 3 times to buy your product you will most likely lose the sale. Preferably you want the surfer to click just two times, once on your ad, and once on your landing page to get to your order page.
Bear in mind that web surfers are restless. You need to provide what they desire with as little effort as possible on their part. For that reason, it is very important to always keep your original objective (conversions) in mind, along with to describe the particular keywords and contacts us to action in your ad, when creating your landing page.
The landing page is where you will utilize all your copywriting skills to complete the sale. As I said previously, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the space you require to discuss all the benefits and functions of your item or service. It is essential to bear in mind that your landing page is your sales page.
Your advertisement did its task by producing sufficient interest in the surfer to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to finish the sale. How will your product or service benefit her?
Continue to broaden on your headline in your copy with more advantages for the possibility, and support these advantages with the features of your services or product. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and try to build some excitement in your product and services.
Usage a lot of bullets and lists in your copy to show your benefits and features. Bullets are essentially tiny headlines. Bullets can be utilized to sum up all advantages the prospect will acquire from your services or product. They can likewise summarize all the problems your possibility is experiencing and that your product and services can resolve.
Headlines, bullets and subheadings are really essential aspects of your landing page. If a surfer is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are likewise web surfers who will read your whole page, so you will require to have excellent copy, which provides higher information and all the info the prospect needs to make a decision.
Since the web surfer can not touch the product it is important that they get as much visual details as they require. The crucial thing is that the landing page is focused on what the prospect wants. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they should go to a landing page where they only see images of gold plated doorknobs, and only read text that explains the functions and advantages of gold plated doorknobs.
Do not ask the web surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. If you are only looking to create leads, have the type they need to fill out on the landing page.
You must spend the exact same amount of time, if not more, developing your landing page as you do developing your advertisement and generating your keywords. By producing efficient landing pages you can improve the general profitability of your campaigns.
If a web surfer clicked an advertisement anticipating to discover gold plated doorknobs, then you much better make sure the matching landing page has just that. Ideally you want the web surfer to click just two times, once on your ad, and when on your landing page to get to your order page. As I stated before, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its job by producing enough interest in the surfer to click through to your landing page.