In developing a Google AdWords project, marketers frequently invest many of their time producing their advertisements and researching their keywords. There is typically little or no thought to where the web surfer will be sent out when the ad does its job and produces a click. Often marketers send the surfer to the web page of their website, hoping the website will do the rest of the work. These marketers are disregarding a very fundamental part of their AdWords project: the landing page. An excellent landing page is just as crucial as an excellent ad, excellent keywords and tactical bidding. By creating an effective landing page advertisers can increase conversions, which will make their campaigns more competitive and rewarding.
When developing your landing page remember to make it particular to the ad that is sending the traffic. If a surfer clicked an ad anticipating to find gold plated doorknobs, then you much better make sure the matching landing page has just that.
The role of your landing page is to transform those clicks into sales or leads. If the internet user has to click more than 3 times to purchase your product you will most likely lose the sale. Ideally you desire the internet user to click just two times, as soon as on your advertisement, and as soon as on your landing page to get to your order page.
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Bear in mind that internet users are restless. You need to offer them what they want with as little effort as possible on their part. Therefore, it is essential to constantly keep your initial goal (conversions) in mind, along with to refer to the specific keywords and contacts us to action in your ad, when creating your landing page.
The landing page is where you will utilize all your copywriting abilities to complete the sale. As I said in the past, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the space you require to discuss all the advantages and functions of your services or product. It is very important to keep in mind that your landing page is your sales page.
Your advertisement did its job by creating sufficient interest in the surfer to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to finish the sale. How will your item or service benefit her?
Continue to broaden on your heading in your copy with more advantages for the possibility, and support these benefits with the features of your service or product. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and attempt to develop some enjoyment in your services or product.
Bullets can be utilized to summarize all benefits the prospect will gain from your item or service. They can likewise sum up all the problems your prospect is experiencing and that your product or service can fix.
Bullets, subheadings and headlines are very important elements of your landing page. As I stated above, surfers are impatient and impulsive. They tend to be in a hurry and desire pleasure principle. As an outcome, they typically just scan the page. They will just read your headline, subheadings, and bullets if a web surfer is scanning your page. It is very important that you get all the benefits to the possibility included in your bullets, headings, and subheadings, for this reason. Of course there are also web surfers who will read your whole page, so you will need to have great copy, which offers greater detail and all the info the possibility needs to make a choice.
Since the internet user can not touch the item it is important that they get as much visual information as they need. The important thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they should go to a landing page where they only see images of gold plated doorknobs, and only check out text that describes the functions and advantages of gold plated doorknobs.
Do not ask the surfer to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. If you are just looking to produce leads, have the type they need to fill out on the landing page.
You need to spend the exact same amount of time, if not more, developing your landing page as you do creating your ad and producing your keywords. By producing effective landing pages you can enhance the overall profitability of your campaigns.
If a web surfer clicked an advertisement expecting to find gold plated doorknobs, then you better make sure the matching landing page has just that. Preferably you want the web surfer to click just two times, as soon as on your advertisement, and once on your landing page to get to your order page. As I said in the past, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its task by creating sufficient interest in the web surfer to click through to your landing page.
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