In developing a Google AdWords campaign, marketers frequently invest most of their time creating their advertisements and researching their keywords. There is typically little or no idea to where the internet user will be sent when the ad does its job and generates a click. Frequently marketers send out the surfer to the web page of their site, hoping the site will do the remainder of the work. These marketers are ignoring an extremely essential part of their AdWords campaign: the landing page. A great landing page is simply as essential as an excellent ad, excellent keywords and strategic bidding. By producing an effective landing page advertisers can increase conversions, which will make their campaigns more competitive and successful.
When creating your landing page keep in mind to make it particular to the ad that is sending out the traffic. As with whatever else, the landing page should be highly targeted. If a web surfer clicked an advertisement anticipating to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that. There is nothing worse than having a consumer who is prepared to purchase however can’t.
The function of your landing page is to convert those clicks into leads or sales. If the surfer has to click more than 3 times to purchase your product you will most likely lose the sale. Preferably you desire the internet user to click only twice, when on your advertisement, and when on your landing page to get to your order page.
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Keep in mind that surfers are restless. You require to provide what they desire with as little effort as possible on their part. Therefore, it is very important to constantly keep your original goal (conversions) in mind, along with to describe the specific keywords and contacts us to action in your ad, when creating your landing page.
The landing page is where you will use all your copywriting abilities to complete the sale. As I stated in the past, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the space you require to explain all the benefits and functions of your services or product. It is necessary to bear in mind that your landing page is your sales page.
Your advertisement did its task by generating sufficient interest in the internet user to click through to your landing page. Now you ought to continue to hook and draw the possibility into your copy to complete the sale. The finest method to do this is through a great headline. This heading needs to hook the possibility by attracting her self-interest. What remains in it for her? How will your service or product benefit her?
Continue to broaden on your headline in your copy with more advantages for the possibility, and support these benefits with the functions of your service or product. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and try to construct some enjoyment in your product and services.
Bullets can be used to summarize all advantages the prospect will get from your item or service. They can also summarize all the issues your possibility is experiencing and that your item or service can solve.
Bullets, subheadings and headlines are extremely essential aspects of your landing page. As I stated above, surfers are spontaneous and restless. They tend to be in a rush and desire immediate gratification. As an outcome, they often just scan the page. If a surfer is scanning your page, they will only read your heading, subheadings, and bullets. It is very important that you get all the advantages to the prospect consisted of in your headlines, subheadings, and bullets, for this factor. Of course there are also web surfers who will read your whole page, so you will need to have good copy, which offers higher detail and all the info the possibility requires to make a decision.
Pictures are usually really efficient, particularly if you are selling an item. In this case make sure the internet user gets an excellent, clear appearance at the item. Given that the internet user can not touch the item it is very important that they get as much visual info as they need. Your copy ought to support your pictures and your pictures must support your copy. The important thing is that the landing page is focused on what the possibility wants. So if the possibility is searching for gold plated doorknobs, then when they click your ad they must go to a landing page where they only see images of gold plated doorknobs, and only check out text that describes the functions and advantages of gold plated doorknobs.
At some point you will require to ask for the sale. This all needs to be done on your landing page. Do not ask the web surfer to click through to another page and try to close the sale there. You should close the sale on your landing page. The web surfer ought to just have to click through to your order page to supply their credit card information. If you are just looking to produce leads, have the kind they need to fill out on the landing page.
The landing page is a very essential element of a Google AdWords project. You must spend the same quantity of time, if not more, developing your landing page as you do creating your ad and producing your keywords. By producing reliable landing pages you can improve the general profitability of your campaigns. Improving the success of your campaign can permit you to bid more per keyword and produce more traffic. In end, the landing page is an integral part of your online search engine marketing and ought to not be disregarded.
If a surfer clicked an advertisement anticipating to find gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Preferably you desire the surfer to click just twice, as soon as on your ad, and when on your landing page to get to your order page. As I said in the past, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its job by generating adequate interest in the web surfer to click through to your landing page.
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