These advertisers are disregarding a very essential part of their AdWords project: the landing page. A good landing page is simply as essential as a great ad, excellent keywords and tactical bidding. By creating a reliable landing page marketers can increase conversions, which will make their campaigns more profitable and competitive.
When producing your landing page keep in mind to make it particular to the advertisement that is sending the traffic. If an internet user clicked an ad anticipating to discover gold plated doorknobs, then you much better make sure the matching landing page has just that.
The role of your ad is to get clicks. The role of your landing page is to transform those clicks into leads or sales. Make certain you can convert the surfer within 3 clicks or less. If the internet user needs to click more than 3 times to buy your item you will most likely lose the sale. Preferably you desire the web surfer to click only twice, as soon as on your advertisement, and when on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
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Remember that surfers are impatient. You need to provide them what they desire with as little effort as possible on their part. It is essential to always keep your original objective (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when creating your landing page.
As I said before, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its task by producing adequate interest in the surfer to click through to your landing page. Now you need to continue to hook and draw the prospect into your copy to complete the sale. The very best way to do this is through a great heading. This heading must hook the possibility by interesting her self-interest. What remains in it for her? How will your service or product benefit her?
Continue to broaden on your headline in your copy with more benefits for the prospect, and support these benefits with the features of your services or product. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and try to build some excitement in your services or product.
Use lots of bullets and lists in your copy to reveal your advantages and features. Bullets are basically small headings. Bullets can be used to sum up all benefits the prospect will gain from your services or product. They can likewise summarize all the problems your prospect is experiencing which your item or service can fix.
Headings, bullets and subheadings are extremely crucial elements of your landing page. If an internet user is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are also web surfers who will read your whole page, so you will need to have great copy, which supplies greater information and all the information the possibility requires to make a decision.
Considering that the surfer can not touch the item it is essential that they get as much visual details as they need. The crucial thing is that the landing page is focused on what the possibility wants. If the possibility is looking for gold plated doorknobs, then when they click your ad they must go to a landing page where they only see pictures of gold plated doorknobs, and just read text that explains the features and advantages of gold plated doorknobs.
At some point you will require to ask for the sale. This all needs to be done on your landing page. Do not ask the surfer to click through to another page and try to close the sale there. You need to close the sale on your landing page. The surfer ought to only need to click through to your order page to supply their charge card info. Have the kind they need to fill out on the landing page as well if you are only looking to generate leads.
You need to invest the same amount of time, if not more, producing your landing page as you do developing your advertisement and creating your keywords. By creating effective landing pages you can improve the overall success of your projects.
If a surfer clicked an ad expecting to discover gold plated doorknobs, then you much better make sure the matching landing page has simply that. Preferably you want the surfer to click only twice, as soon as on your advertisement, and when on your landing page to get to your order page. As I said previously, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your ad did its task by creating sufficient interest in the internet user to click through to your landing page.
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