These advertisers are overlooking an extremely crucial part of their AdWords campaign: the landing page. A good landing page is simply as essential as an excellent ad, great keywords and tactical bidding. By creating an effective landing page advertisers can increase conversions, which will make their projects more competitive and lucrative.
When developing your landing page remember to make it specific to the advertisement that is sending the traffic. Just like everything else, the landing page must be extremely targeted. You much better make sure the matching landing page has simply that if an internet user clicked an ad expecting to discover gold plated doorknobs. There is absolutely nothing worse than having a customer who is ready to buy however can’t.
The role of your landing page is to transform those clicks into sales or leads. If the surfer has to click more than 3 times to buy your item you will most likely lose the sale. Ideally you want the surfer to click just twice, as soon as on your advertisement, and as soon as on your landing page to get to your order page.
Keep in mind that surfers are restless. You need to provide them what they want with as little effort as possible on their part. It is important to always keep your initial goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when developing your landing page.
As I said previously, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its job by creating adequate interest in the surfer to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to finish the sale. How will your item or service benefit her?
Continue to broaden on your headline in your copy with more benefits for the prospect, and support these advantages with the functions of your item or service. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and attempt to construct some excitement in your service or product.
Use a lot of bullets and lists in your copy to reveal your benefits and features. Bullets are basically mini headings. Bullets can be utilized to summarize all advantages the prospect will gain from your product and services. They can also summarize all the issues your prospect is experiencing which your product and services can resolve.
Subheadings, bullets and headings are very important aspects of your landing page. If a web surfer is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are also web surfers who will read your whole page, so you will require to have good copy, which provides greater information and all the information the prospect requires to make a decision.
Photos are usually extremely reliable, especially if you are selling an item. In this case make certain the web surfer gets an excellent, clear take a look at the product. Since the web surfer can not touch the product it is essential that they get as much visual details as they need. Your copy should support your images and your pictures must support your copy. The important thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they just see photos of gold plated doorknobs, and just read text that explains the functions and benefits of gold plated doorknobs.
Do not ask the web surfer to click through to another page and try to close the sale there. You need to close the sale on your landing page. If you are only looking to generate leads, have the type they need to fill out on the landing page.
You need to spend the same quantity of time, if not more, producing your landing page as you do producing your ad and creating your keywords. By producing reliable landing pages you can enhance the total success of your projects.
If a surfer clicked an advertisement expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Ideally you want the web surfer to click only two times, once on your advertisement, and when on your landing page to get to your order page. As I stated in the past, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your advertisement did its task by generating enough interest in the web surfer to click through to your landing page.