These marketers are neglecting a really important part of their AdWords project: the landing page. A good landing page is just as important as a good advertisement, great keywords and strategic bidding. By developing an efficient landing page marketers can increase conversions, which will make their campaigns more profitable and competitive.
When producing your landing page keep in mind to make it particular to the ad that is sending the traffic. If a web surfer clicked an advertisement anticipating to discover gold plated doorknobs, then you better make sure the matching landing page has just that.
The role of your landing page is to transform those clicks into sales or leads. If the web surfer has to click more than 3 times to purchase your item you will most likely lose the sale. Preferably you desire the web surfer to click only two times, when on your advertisement, and when on your landing page to get to your order page.
Bear in mind that internet users are impatient. You need to provide what they desire with as little effort as possible on their part. It is crucial to always keep your initial goal (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when creating your landing page.
As I said in the past, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its task by creating sufficient interest in the surfer to click through to your landing page. Now you must continue to hook and draw the possibility into your copy to finish the sale. The very best way to do this is through a good headline. This headline should hook the possibility by interesting her self-interest. What remains in it for her? How will your product and services benefit her?
Continue to expand on your heading in your copy with more advantages for the prospect, and support these benefits with the functions of your service or product. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to construct some enjoyment in your service or product.
Use a lot of bullets and lists in your copy to show your benefits and functions. Bullets are essentially tiny headings. Bullets can be utilized to sum up all benefits the possibility will acquire from your product and services. They can also sum up all the issues your prospect is experiencing which your product and services can resolve.
Bullets, subheadings and headlines are very crucial elements of your landing page. As I stated above, internet users are restless and impulsive. They tend to be in a hurry and desire pleasure principle. As a result, they often just scan the page. They will just read your heading, subheadings, and bullets if a web surfer is scanning your page. It is essential that you get all the advantages to the prospect consisted of in your bullets, subheadings, and headlines, for this reason. Naturally there are likewise internet users who will read your entire page, so you will need to have good copy, which provides higher detail and all the details the possibility requires to make a decision.
Given that the web surfer can not touch the product it is important that they get as much visual info as they require. The important thing is that the landing page is focused on what the prospect desires. If the prospect is looking for gold plated doorknobs, then when they click your ad they ought to go to a landing page where they just see photos of gold plated doorknobs, and only read text that describes the functions and advantages of gold plated doorknobs.
Do not ask the web surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. If you are just looking to generate leads, have the form they need to fill out on the landing page.
You need to spend the very same quantity of time, if not more, developing your landing page as you do developing your advertisement and generating your keywords. By creating reliable landing pages you can enhance the general profitability of your projects.
If a surfer clicked an ad expecting to discover gold plated doorknobs, then you much better make sure the matching landing page has simply that. Preferably you desire the web surfer to click just twice, once on your advertisement, and once on your landing page to get to your order page. As I said before, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your ad did its job by creating adequate interest in the internet user to click through to your landing page.