These advertisers are ignoring a really important part of their AdWords campaign: the landing page. A good landing page is just as important as a good ad, excellent keywords and strategic bidding. By developing an effective landing page marketers can increase conversions, which will make their projects more successful and competitive.
When creating your landing page keep in mind to make it specific to the ad that is sending the traffic. If a web surfer clicked an advertisement anticipating to discover gold plated doorknobs, then you better make sure the matching landing page has just that.
The function of your advertisement is to get clicks. The role of your landing page is to convert those clicks into sales or leads. Make sure you can transform the internet user within 3 clicks or less. If the internet user needs to click more than 3 times to buy your item you will probably lose the sale. Preferably you want the internet user to click only two times, when on your ad, and when on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that internet users are restless. You need to give them what they want with as little effort as possible on their part. Therefore, it is important to always keep your original goal (conversions) in mind, in addition to to refer to the particular keywords and calls to action in your ad, when producing your landing page.
As I stated in the past, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your advertisement did its job by generating adequate interest in the web surfer to click through to your landing page. Now you must continue to hook and draw the possibility into your copy to finish the sale. The best way to do this is through a good heading. This headline should hook the prospect by appealing to her self-interest. What remains in it for her? How will your service or product benefit her?
Continue to broaden on your heading in your copy with more benefits for the prospect, and support these benefits with the functions of your product and services. Do this throughout your copy and with subheadings. Make sure you keep the possibility interested and attempt to develop some excitement in your service or product.
Bullets can be used to summarize all advantages the prospect will get from your product or service. They can also sum up all the problems your possibility is experiencing and that your product or service can solve.
Bullets, subheadings and headings are really important elements of your landing page. As I said above, internet users are impatient and impulsive. They tend to be in a rush and want instant gratification. As a result, they typically only scan the page. If an internet user is scanning your page, they will just read your headline, subheadings, and bullets. It is essential that you get all the advantages to the prospect consisted of in your headings, subheadings, and bullets, for this reason. Naturally there are also surfers who will read your whole page, so you will need to have great copy, which supplies higher detail and all the information the prospect needs to decide.
Because the web surfer can not touch the item it is important that they get as much visual information as they require. The important thing is that the landing page is focused on what the prospect desires. If the possibility is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they only see images of gold plated doorknobs, and only check out text that explains the features and advantages of gold plated doorknobs.
Do not ask the web surfer to click through to another page and try to close the sale there. You need to close the sale on your landing page. If you are just looking to produce leads, have the kind they require to fill out on the landing page.
You ought to invest the very same amount of time, if not more, creating your landing page as you do developing your ad and creating your keywords. By developing efficient landing pages you can improve the overall success of your campaigns.
If a web surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the matching landing page has just that. Preferably you desire the web surfer to click just two times, as soon as on your ad, and when on your landing page to get to your order page. As I stated previously, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your advertisement did its job by creating sufficient interest in the surfer to click through to your landing page.