In creating a Google AdWords campaign, advertisers typically spend most of their time developing their ads and researching their keywords. There is typically little or no thought to where the web surfer will be sent when the ad does its job and creates a click. Often marketers send the surfer to the home page of their website, hoping the site will do the remainder of the work. These marketers are neglecting an extremely crucial part of their AdWords project: the landing page. An excellent landing page is just as essential as a great advertisement, good keywords and strategic bidding. By creating an efficient landing page marketers can increase conversions, which will make their projects more competitive and rewarding.
When producing your landing page keep in mind to make it particular to the ad that is sending out the traffic. If a surfer clicked an advertisement anticipating to discover gold plated doorknobs, then you much better make sure the corresponding landing page has just that.
The function of your ad is to get clicks. The function of your landing page is to convert those clicks into leads or sales. Ensure you can transform the internet user within 3 clicks or less. , if the internet user has to click more than 3 times to purchase your item you will probably lose the sale.. Preferably you desire the internet user to click only twice, when on your advertisement, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
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Keep in mind that surfers are restless. You require to give them what they desire with as little effort as possible on their part. Therefore, it is essential to always keep your original goal (conversions) in mind, as well as to refer to the particular keywords and calls to action in your ad, when producing your landing page.
The landing page is where you will use all your copywriting abilities to complete the sale. As I stated before, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the space you require to describe all the advantages and functions of your item or service. It is necessary to keep in mind that your landing page is your sales page.
Your advertisement did its task by generating adequate interest in the internet user to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to complete the sale. The very best way to do this is through a good headline. This headline should hook the possibility by attracting her self-interest. What’s in it for her? How will your product or service benefit her?
Continue to broaden on your headline in your copy with more benefits for the prospect, and support these advantages with the functions of your services or product. Do this throughout your copy and with subheadings. Make certain you keep the possibility interested and try to construct some enjoyment in your services or product.
Usage lots of bullets and lists in your copy to show your advantages and features. Bullets are essentially small headlines. Bullets can be used to sum up all benefits the prospect will get from your product and services. They can likewise sum up all the problems your possibility is experiencing which your product and services can solve.
Bullets, subheadings and headlines are really important elements of your landing page. As I stated above, surfers are impulsive and impatient. They tend to be in a rush and want pleasure principle. As a result, they typically just scan the page. If a web surfer is scanning your page, they will only read your heading, subheadings, and bullets. It is necessary that you get all the benefits to the prospect consisted of in your subheadings, headlines, and bullets, for this reason. Of course there are likewise surfers who will read your entire page, so you will require to have excellent copy, which provides higher detail and all the info the possibility requires to make a decision.
Pictures are typically really efficient, specifically if you are selling an item. In this case make certain the surfer gets an excellent, clear look at the product. Since the surfer can not touch the product it is important that they get as much visual info as they need. Your copy must support your photos and your pictures ought to support your copy. The essential thing is that the landing page is focused on what the prospect desires. So if the prospect is searching for gold plated doorknobs, then when they click your ad they must go to a landing page where they just see photos of gold plated doorknobs, and only read text that explains the functions and benefits of gold plated doorknobs.
Do not ask the internet user to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. If you are only looking to generate leads, have the form they require to fill out on the landing page.
The landing page is an extremely important element of a Google AdWords campaign. You should spend the exact same amount of time, if not more, developing your landing page as you do developing your advertisement and producing your keywords. By developing efficient landing pages you can enhance the general profitability of your campaigns. Improving the profitability of your project can permit you to bid more per keyword and generate more traffic. In end, the landing page is an essential part of your search engine marketing and need to not be overlooked.
If an internet user clicked an ad anticipating to discover gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Preferably you desire the web surfer to click just two times, as soon as on your ad, and as soon as on your landing page to get to your order page. As I stated before, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its task by generating enough interest in the internet user to click through to your landing page.
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