These advertisers are overlooking a very crucial part of their AdWords project: the landing page. A good landing page is just as crucial as a good advertisement, excellent keywords and strategic bidding. By developing an efficient landing page marketers can increase conversions, which will make their projects more competitive and lucrative.
When creating your landing page keep in mind to make it particular to the ad that is sending out the traffic. As with everything else, the landing page need to be highly targeted. You better make sure the corresponding landing page has just that if a web surfer clicked an advertisement anticipating to discover gold plated doorknobs. There is nothing worse than having a client who is ready to buy but can’t.
The function of your advertisement is to get clicks. The role of your landing page is to convert those clicks into sales or leads. Make certain you can convert the web surfer within 3 clicks or less. If the web surfer needs to click more than 3 times to buy your item you will probably lose the sale. Preferably you desire the web surfer to click just twice, as soon as on your advertisement, and when on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that surfers are impatient. You need to provide them what they desire with as little effort as possible on their part. It is essential to constantly keep your original objective (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when producing your landing page.
The landing page is where you will utilize all your copywriting skills to finish the sale. As I stated previously, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the space you need to discuss all the benefits and features of your services or product. It is crucial to bear in mind that your landing page is your sales page.
Your ad did its job by generating adequate interest in the internet user to click through to your landing page. Now you should continue to hook and draw the prospect into your copy to finish the sale. How will your item or service benefit her?
Continue to broaden on your heading in your copy with more advantages for the prospect, and support these advantages with the functions of your item or service. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and attempt to build some enjoyment in your item or service.
Usage plenty of bullets and lists in your copy to show your advantages and features. Bullets are essentially mini headings. Bullets can be utilized to sum up all advantages the prospect will acquire from your service or product. They can also sum up all the issues your prospect is experiencing and that your product and services can fix.
Bullets, headlines and subheadings are really crucial elements of your landing page. As I stated above, internet users are impulsive and impatient. They tend to be in a hurry and desire instant gratification. As an outcome, they often only scan the page. If an internet user is scanning your page, they will just read your heading, subheadings, and bullets. It is essential that you get all the benefits to the possibility included in your subheadings, bullets, and headings, for this reason. Naturally there are likewise internet users who will read your entire page, so you will require to have good copy, which supplies greater information and all the info the possibility requires to make a choice.
Because the web surfer can not touch the product it is important that they get as much visual info as they require. The crucial thing is that the landing page is focused on what the prospect desires. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they must go to a landing page where they just see images of gold plated doorknobs, and just read text that describes the functions and benefits of gold plated doorknobs.
Do not ask the internet user to click through to another page and try to close the sale there. You need to close the sale on your landing page. If you are only looking to produce leads, have the form they require to fill out on the landing page.
You ought to invest the very same amount of time, if not more, developing your landing page as you do creating your advertisement and producing your keywords. By producing efficient landing pages you can enhance the overall success of your projects.
If an internet user clicked an advertisement anticipating to find gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Preferably you desire the surfer to click just two times, when on your ad, and once on your landing page to get to your order page. As I said before, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your advertisement did its task by creating adequate interest in the surfer to click through to your landing page.