In producing a Google AdWords campaign, advertisers typically spend most of their time producing their ads and investigating their keywords. When the ad does its task and generates a click, there is frequently little or no idea to where the internet user will be sent out. Often advertisers send out the web surfer to the web page of their site, hoping the site will do the remainder of the work. These advertisers are neglecting an extremely vital part of their AdWords project: the landing page. A good landing page is just as important as an excellent advertisement, good keywords and strategic bidding. By developing an efficient landing page advertisers can increase conversions, which will make their projects more profitable and competitive.
When producing your landing page remember to make it specific to the advertisement that is sending the traffic. Just like everything else, the landing page need to be extremely targeted. You much better make sure the matching landing page has just that if a web surfer clicked an advertisement expecting to find gold plated doorknobs. There is nothing even worse than having a client who is ready to purchase but can’t.
The role of your advertisement is to get clicks. The function of your landing page is to transform those clicks into sales or leads. Ensure you can transform the surfer within 3 clicks or less. If the web surfer needs to click more than 3 times to purchase your item you will most likely lose the sale. Ideally you want the web surfer to click just twice, when on your ad, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
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Keep in mind that internet users are restless. You need to offer them what they want with as little effort as possible on their part. It is essential to always keep your initial goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when developing your landing page.
The landing page is where you will use all your copywriting abilities to complete the sale. As I stated in the past, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the room you need to discuss all the benefits and functions of your product and services. It is very important to bear in mind that your landing page is your sales page.
Your advertisement did its task by generating enough interest in the surfer to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to finish the sale. The finest way to do this is through a good heading. This headline must hook the possibility by interesting her self-interest. What’s in it for her? How will your services or product benefit her?
Continue to expand on your heading in your copy with more benefits for the prospect, and support these advantages with the features of your service or product. Do this throughout your copy and with subheadings. Make sure you keep the possibility interested and attempt to construct some excitement in your item or service.
Bullets can be utilized to summarize all benefits the possibility will acquire from your item or service. They can likewise sum up all the problems your possibility is experiencing and that your product or service can solve.
Headlines, subheadings and bullets are extremely crucial aspects of your landing page. If a web surfer is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are also internet users who will read your entire page, so you will require to have great copy, which offers greater detail and all the details the prospect needs to make a decision.
Since the surfer can not touch the item it is crucial that they get as much visual info as they need. The important thing is that the landing page is focused on what the possibility wants. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they should go to a landing page where they just see photos of gold plated doorknobs, and only check out text that describes the features and advantages of gold plated doorknobs.
Do not ask the web surfer to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. If you are only looking to generate leads, have the form they require to fill out on the landing page.
You need to invest the same quantity of time, if not more, creating your landing page as you do creating your ad and generating your keywords. By producing reliable landing pages you can improve the general success of your campaigns.
If an internet user clicked an ad expecting to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that. Preferably you want the surfer to click just twice, as soon as on your ad, and when on your landing page to get to your order page. As I said in the past, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your ad did its job by creating adequate interest in the internet user to click through to your landing page.
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