Ecommerce – What Do You Offer?
If your ecommerce store provides customers with significant product choice you might be able to make life easier for your customer. In turn, you will likely experience an increase in online business profit.
Many ecommerce sites develop an online catalogue that may be fairly comprehensive, but may also lack a satisfactory listing of your full line of merchandise.
As ecommerce sites continue to grow it is important for you to develop a full listing of all your products. In order to do this effectively you will need to make the products searchable by product name, product number and/or manufacturer?
Many online businesses have also taken a page from the Point of Sale (POS) playbook. In retail sales, a clerk will be made aware of complimentary products with respect to an item or items that have been purchased. The clerk can then alert the customer to an additional purchase that may be beneficial to the customer’s shopping experience.
Online business has evaluating data collection processes that can pinpoint additional products that other customers have purchased in combination with the product being viewed by the online customer. In essence, this process allows the business to experience additional sales as customers consider additional purchasing options.
Don’t be lured into making only the best selling products in your catalogue available online. It may make things a bit easier for your online business, but online consumers demand choice. If you will not provide a comprehensive listing it is highly probable that someone else will and your potential customer will not think twice about conducting business with them.
Part of the lure of ecommerce is the fact that it is a form of immediate gratification. Most online customers value the ease and convenience of online shopping as a replacement for traditional brick and mortar shopping experiences.
The easier you can make the experience for your customer the better they will feel about your business.
If you think developing a page dedicated to each product in your line in daunting you would be right, but the alternative is to offer a free catalogue that can be sent to your customer or a pdf copy they can download and print. Unless you are a small business with relatively few products to chose from this will not be a solution customers will be satisfied with.
Don’t get me wrong, you can still make these print-based options available, but you need to make sure you also have your complete product line available for viewing and ordering. It really can make a difference in the success of your ecommerce business.