In producing a Google AdWords project, marketers often invest most of their time producing their advertisements and researching their keywords. When the advertisement does its task and produces a click, there is often little or no thought to where the surfer will be sent. Typically advertisers send the surfer to the house page of their website, hoping the website will do the remainder of the work. These marketers are ignoring a very crucial part of their AdWords project: the landing page. A good landing page is simply as important as a great advertisement, good keywords and strategic bidding. By producing an efficient landing page advertisers can increase conversions, which will make their campaigns more competitive and rewarding.
When creating your landing page remember to make it specific to the advertisement that is sending the traffic. If a surfer clicked an advertisement expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has just that.
The role of your landing page is to transform those clicks into leads or sales. If the web surfer has to click more than 3 times to purchase your item you will probably lose the sale. Ideally you want the internet user to click only two times, when on your ad, and once on your landing page to get to your order page.
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Bear in mind that internet users are impatient. You require to provide what they desire with as little effort as possible on their part. Therefore, it is essential to constantly keep your original objective (conversions) in mind, in addition to to describe the specific keywords and contacts us to action in your advertisement, when creating your landing page.
The landing page is where you will use all your copywriting skills to complete the sale. As I stated before, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the space you require to discuss all the advantages and features of your service or product. It is important to keep in mind that your landing page is your sales page.
Your ad did its job by producing sufficient interest in the surfer to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to finish the sale. The best way to do this is through a great heading. This headline must hook the prospect by appealing to her self-interest. What’s in it for her? How will your services or product benefit her?
Continue to broaden on your heading in your copy with more advantages for the prospect, and support these advantages with the functions of your services or product. Do this throughout your copy and with subheadings. Make sure you keep the possibility interested and attempt to construct some enjoyment in your services or product.
Bullets can be used to summarize all advantages the possibility will get from your item or service. They can also sum up all the problems your possibility is experiencing and that your item or service can fix.
Bullets, subheadings and headings are really essential elements of your landing page. If a web surfer is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are likewise internet users who will read your entire page, so you will require to have excellent copy, which offers higher information and all the details the possibility needs to make a decision.
Pictures are usually extremely reliable, especially if you are selling a product. In this case make sure the surfer gets a good, clear take a look at the item. Given that the internet user can not touch the item it is essential that they get as much visual details as they require. Your copy needs to support your photos and your photos ought to support your copy. The crucial thing is that the landing page is concentrated on what the prospect wants. If the possibility is looking for gold plated doorknobs, then when they click your ad they need to go to a landing page where they just see pictures of gold plated doorknobs, and just read text that explains the features and benefits of gold plated doorknobs.
Do not ask the internet user to click through to another page and try to close the sale there. You should close the sale on your landing page. If you are only looking to generate leads, have the type they require to fill out on the landing page.
The landing page is a really essential element of a Google AdWords campaign. You must invest the exact same amount of time, if not more, developing your landing page as you do developing your ad and producing your keywords. By creating efficient landing pages you can enhance the general profitability of your campaigns. Improving the success of your campaign can permit you to bid more per keyword and create more traffic. In end, the landing page is an essential part of your online search engine marketing and need to not be neglected.
If a web surfer clicked an advertisement expecting to find gold plated doorknobs, then you better make sure the matching landing page has simply that. Preferably you want the surfer to click only twice, when on your advertisement, and once on your landing page to get to your order page. As I stated before, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your ad did its task by creating enough interest in the web surfer to click through to your landing page.
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