In creating a Google AdWords campaign, advertisers often invest the majority of their time producing their ads and investigating their keywords. There is frequently little or no idea to where the internet user will be sent when the advertisement does its task and produces a click. Frequently advertisers send out the surfer to the web page of their site, hoping the website will do the rest of the work. These marketers are disregarding an extremely essential part of their AdWords project: the landing page. A great landing page is just as crucial as an excellent ad, excellent keywords and tactical bidding. By creating a reliable landing page advertisers can increase conversions, which will make their projects more competitive and successful.
When developing your landing page remember to make it specific to the advertisement that is sending the traffic. If an internet user clicked an ad anticipating to find gold plated doorknobs, then you better make sure the matching landing page has simply that.
The function of your landing page is to convert those clicks into leads or sales. If the internet user has to click more than 3 times to purchase your product you will most likely lose the sale. Ideally you desire the internet user to click just two times, when on your ad, and as soon as on your landing page to get to your order page.
Bear in mind that surfers are restless. You require to offer them what they desire with as little effort as possible on their part. It is crucial to always keep your initial objective (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when creating your landing page.
As I said before, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your ad did its task by producing adequate interest in the surfer to click through to your landing page. Now you need to continue to hook and draw the prospect into your copy to complete the sale. How will your item or service benefit her?
Continue to expand on your heading in your copy with more advantages for the prospect, and support these benefits with the functions of your service or product. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and attempt to build some enjoyment in your item or service.
Use lots of bullets and lists in your copy to show your advantages and functions. Bullets are basically small headings. Bullets can be utilized to sum up all advantages the prospect will get from your service or product. They can likewise summarize all the issues your possibility is experiencing which your services or product can fix.
Headings, subheadings and bullets are really essential elements of your landing page. As I said above, web surfers are impulsive and restless. They tend to be in a hurry and desire immediate gratification. As an outcome, they typically just scan the page. If a web surfer is scanning your page, they will only read your headline, subheadings, and bullets. It is very important that you get all the benefits to the possibility included in your subheadings, headings, and bullets, for this factor. Obviously there are also internet users who will read your whole page, so you will need to have excellent copy, which offers greater detail and all the details the possibility requires to make a choice.
Considering that the surfer can not touch the product it is essential that they get as much visual information as they require. The essential thing is that the landing page is focused on what the prospect wants. If the prospect is looking for gold plated doorknobs, then when they click your ad they must go to a landing page where they just see photos of gold plated doorknobs, and just check out text that explains the functions and benefits of gold plated doorknobs.
Do not ask the surfer to click through to another page and try to close the sale there. You should close the sale on your landing page. If you are only looking to create leads, have the kind they require to fill out on the landing page.
The landing page is a very crucial element of a Google AdWords project. You should invest the same quantity of time, if not more, developing your landing page as you do producing your ad and creating your keywords. By creating efficient landing pages you can enhance the overall success of your campaigns. Improving the profitability of your project can allow you to bid more per keyword and produce more traffic. In end, the landing page is an integral part of your search engine marketing and must not be overlooked.
If an internet user clicked an advertisement expecting to find gold plated doorknobs, then you much better make sure the matching landing page has just that. Preferably you want the surfer to click just two times, as soon as on your advertisement, and when on your landing page to get to your order page. As I said in the past, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your advertisement did its job by producing adequate interest in the surfer to click through to your landing page.